Hi!
Woohoo - NOW we're talking! I'm seeing some real discussion here, and how good to see. THAT is what brainstorming and discussing is all about.
I found some gems I wanted to reply to.
David said;
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"I am not defending any one program. I am just pointing out that a purely analytical approach never works in the human equation.."
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True. Oddly, you and Gary are saying the same things about people. (more below, of course)
Gary said;
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"There is nothing wrong with my logic. You cannot argue with the numbers. ...
I agree with what you said about Amway. It is never going to go out of business - so long as there is a "swirling mass" of people right at the very bottom of the pyramid who are sold on the emotion of the dream..."
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It's a known fact that people make decisions based on emotion and justify with logic - and never the other way around. Marketers use that to sell products and services - and program owners use that to recruit. So we agree. Heh
David also said;
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"I am not defending AmWay, MLMs, the Paypal Randomizer or any other program specifically. I just feel you are putting a spin on your own reasoning just as you feel those you are opposed to are doing. ..."
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It's what we all do, really. What we perceive is what we believe - so for each of us humans walking the earth, perception is reality. The hardest thing on earth to be is objective. To truly be that, we must have no emotion.
But - even saying that - I would be the first to stand up and defend the MLM business model. Not every company using it, and certainly not the paypal randomizer, but the business model of MLM itself is sound.
Long before Amway or any of those companies existed, there was a business structure that was based on the money flowing upward from the retailer to the manufacturer with each level in between getting their cut.
The grower grows the oranges. The distributor buys them and sells them to the retailer. The retailer sells them to the customer. Basic business, with each leve in a multi level distribution system getting their share.
The first MLM companies were a takeoff of that business model - with a twist. The twist was to recruit sales people. It made sense that if they had 100 middlemen hitting up buyers and were doing "x" dollars per month, recruiting more sales people would increase the money coming in.
In the beginning, the structure of MLM was designed and intended to take a manufacturer's products to the consumer in volume and quickly. And THAT is a very sound and sensible business model.
It didn't take long for people with lower ethics to realize that they could make a lot of money fast by selling sample cases and sample products to people by dangling a business opportunity in front of their noses. The product didn't really reach the consumer so much as it reached money hungry "sellers" who then went to work building a downline the same way. Dangle the carrot and promise the dream.
But really - is there ANY industry that doesn't have more than it's share of poor ethics? I can't think of any, and MLM is no different.
The concept itself, though, is very strong. If there was a product that was so dynamic and SO good that everyone wanted the product and the downline was of secondary importance, what potential that product would have!! Sadly, too many MLM companies focus on the recruiting instead of the product. Why? Usually because their products are mediocre at best and overpriced at worst. That's why so many ex-Amway people still have shampoo in the basement.
When people say they hate MLM I truly believe they are protesting the ethically questionable ones they have been exposed to, not the business concept itself. And perhaps, once they realize that, they can start scrutinizing what *is* and *is not* a viable concept with just a wee bit more objectivity. Which, as we know, is hard to come by simply because we are human. lol
: )
Linda
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