Anthony, are you moving or expanding to Oregon?
On research, that's limited to court cases and legal suits, word of mouth, number of years of experience, customers' testimonials, etc. and the web for consumers.
It should be said here that a high profile oil company's ad program was influence by a higher authority to change it's wording because of the poorly choosen words in the ad.
I still get a kick out of watching the duel between two car motors; jumping out of their cars' hood for a duel at high. The guy reaches down to the ground for the quart of oil and he almost gets his hand shot off.
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