The freemium business model has been used for a very long time with great success, but it has only recently had a name. By "giving" value added features to people, so that they can get a good feel for the product in this case, Adland, then the thinking is that people will want more and are willing to pay for that more as it will create a more lasting connection. Many people also feel that going with a freemium model is actually counterproductive for a business and go...how the heck do I make money when I am giving it all away and yet the reverse has been shown to be true and one of the best examples you will ever see is Skype. Like anything it means brainstorming in finding features that are complimentary to the "core" product and that is what you sell. I do believe this can be done with Adland and while it would take work, it is indeed doable. Now as to what Jo Mattias has said,a good point has been made, but if you are looking at social, then I would change that thinking from home opportunities to active discussions so that people can join into intersting conversations. I have found that when you keep things to the KISS philosophy, then people will come back and reconnect to the emotional connection. When any site gets too complicated to use, you lose people, so making everything user friendly makes common sense.
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