This is your Baby, Bogdan, so obviously nobody can tell you what you should or shouldn't do with Adland. The same can be said about Eric (owner of Amplify.com), and his decisions came very close to causing a total meltdown.
I think before deciding what to change.. you probably need to figure out what's "broken", or what isn't working.
Adlandpro was an active place in it's time, but it failed to keep up with the times. It had the beginnings of a Social Media type of community, but was stuck in banner ads, traffic exchanges, pay to click schemes, binary's and matrix pay plan promotions. The blogging feature here never really took off from what I can tell. It's appearance was rudimentary. Conversations within forums were limited, and often people were just interested in promoting their "next best thing" to all their contacts and anywhere else they could post.
Adland became a place where people thinking they were marketing, sending promotional messages to other people who thought they were marketing by sending their own promotional messages back. It was like a bunch of lemmings stuck in an enormous round wheel.. just going round and round and round.. from one thing to the next.
WordPress, Typepad, Posterous, Twitter, Facebook, Pownce, Myspace, Youtube, LinkedIn.. and hundreds more.. all grew steadily in popularity during those years and magnetically drew people away bit by bit.. or suddenly.. and entirely, never to return. People grew in experience and wisdom and left.. seeing that Adland was a place that didn't seem to change much (except for the faces), where posters mostly left advertising links or glitter graphic comments of minimal conversational substance.
Infighting, politicking over POTW, a steady barrage of scheme after scheme after scheme.. sometimes from the same people.. drawing in the hopeful for something that might bring a glimmer of success and a few dollars in their pockets and purses.. but always costing more than was ever made!
When I look at my inbox today.. it's ALL THE SAME! People who don't even know me and certainly don't know anything about real marketing.. sending promotional messages in a total waste of their time and energy.. because I NEVER waste my time or energy to read them! I rarely come here now at all.. because the people I connected with have all moved away too.. and we've all connected elsewhere.. in places more "relevant".
The world wide web is an amazingly large and varied place now.. and Adlandpro just got mired and swallowed up in the dust of everything else just passing it by.
I don't know that you can change enough to "fix" irrelevance. Sometimes it's just better to start with a fresh slate.
This took me a long time to write and I'm not trying to insult or hurt anyone's feelings. I've simply spoken the truth as I've seen and experienced it.. I'm sure others opinions and experiences will differ.. but somewhere in this is the thread of fact. Adland didn't change.. and was left behind.
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