Roger what a joy it is to see what you have written because that is the first step to understanding.
Your one sentence says it all
"I spend a lot of time promoting but I probably annoy some people."
When you understand that anything social is all about value or another way of saying it is..forget marketing and selling, think about value and content, then you will become more transparent, you will be seen as a real person, you will show empathy and there will become an air of mutuality.
When you start building the brand in you as a person and show credibility, then anything that you are using (products) and can come from a place of knowing, then others will become much more interested.
I sometimes think that people do themselves a huge disservice by leaping into social media and forgetting the social.
Here are two examples that might be of use to you
1 I invite you over for a cup of coffee ( or tea) we sit down and one of two things can happen
a) we are sitting there and you start out selling me stuff, you are passionate about what you are selling, but the problem is...we were enjoying the coffee, I never invited you to sell me anything, but to sit down and just enjoy our commonality. I will remain polite of course, but I sure will not want you back..you are just being a salesperson.
b) we are sitting and enjoying our coffee and we are talking about our commonality and the subject comes up about our work and you (causally) talk about something that you have been trying out, the good and the bad and we really start getting into the subject, before you know it, we are coming up with ideas on how to use your product in ways that will help us..yay... we have truly connected. While I may not buy anything from you, I have enjoyed our time together. Sure I will have you back in my home and maybe that next time we see each other I will ask how it is going with that product..I may even say ( if I hear the truth that this is something that is working) hey I can use this product for me, how do I get it?
Two different ways of having a coffee one with a negative outcome and the other positive.
Example 2 comes from a friend of mine. His name is Scott and he sells Watkins. He USES the products and can tell you everything about them and he loves the business ( trust me it comes through loud and clear) when we talk we are not always talking business, but about everything under the sun. We have connected not on business, but in social and I respect him and he has developed credibility. When he needs help or guidance he will ask for it. Thankfully to date I have been able to help him out. Most of the help I give is free tools or knowledge, but there have been some things that is paid and yes has an affiliate aspect to it. I ALWAYS let him know these things so that he can choose. As a result of creating a social relationship, we are both winners.
Am I making sense?
I really do not want people to promote to me, I want to talk to people and as I get to know them, build that trust in them ( and them me) then and only then can anyone talk any form of business.
All too often people will say...try this, by that.. they are walking commercials with no depth nor purpose, you might make some sales via statistical possibilities, but will those same people come back for more?
True marketing goes by many strategies and when using any form of social media...trust me you will get banned or worse ignored if you are just going to promote
food for thought...
|