"Movin' right along, foot-loose and fancy-free,
Gettin' there is half the fun, come share it with me..."
"Winston, where yo' bin bro?"
Your questions (answers as I see them):
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Namely, the Motivational Tool Business?
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The tools were ALWAYS a bone of contention. Many big pins were earning MORE from the tools than the products. For instance, an audio tape that cost 25 cents to produce was being sold, last I checked, for about $4 or $5. Not a bad mark up huh? Who do you reckon was killing the pig there?
I know of some of the biggest pins who were selling so many of these (100's of 1,000's) that they actually built their own recording studios to by-pass production costs. Some had 100's of machines running 24 hours a day spitting them out.
Some of the MLMs now have written into their contracts that "tools" are not to be promoted unless express permission is granted to do so.
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What does the future look like?
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Same as always depending on an individuals perspective.
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Will the so called King-pins still be able to capitalize on this market the same way they did in the past?
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I don't think so. People are becoming more and more aware of two-tier marketing practices. State and Federal statutes are also putting them into the spotlight with big fines for those who breach legal provisions.
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How is the internet impacting this business?
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Good question. Negatively, in my opinion. The net allows any disgruntled person or group to put up a site that will expose whatever those people feel aggrieved about.
Try this - put the words "Amway complaints" into Google. That should keep you busy for a while.
Natural human tendency is to believe the worst. We are conditioned from birth to do that and newspapers, radio talkback and TV re-inforces it at every opportunity.
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Will the future of this business come from upline who provide this information to their downline Free of charge through the medium of a website (via articles/audio/video etc)?
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Hmm. Another good question. Upline will always find a way to make money. That is their burning desire. Perhaps a paid membership site. One that ALL aspiring leaders HAVE to be a member of.
Heh! Maybe that will never be written down anywhere but it will be STRONGLY suggested that NOBODY ever succeeded WITHOUT the tools. Read into that what you will.
OK. I'm hoggin' the stage here but, after 10 years I know a fair bit about the issues. In some respects it is almost therapeutic for me to divulge what I know. People can make their own decisions then.
As Ripley would say: "Believe it... or not!"
Gary Simpson
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