Hi Winston;
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I mentioned this before. So far, what I see is that most MLMs don't "get" the Internet. They don't understand how people actually sell product online and they don't give their people the tools to do it right.
Linda, I recall you mentioning this before.
What kind of tools do you think would be advantageous to help MLM companies help their distributors through this?
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Here's a perfect example. I have a client that runs an herbal site. They have a small handful of products that are their own. They also "private label" a few products, which means the manufacturer lets them put their own name on the product. (This is quite common) They have a database of about 9,000 customers.
Now, they've been looking for a particular antioxidant formula. They don't want to manufacture yet another product, so they're looking to resell. Private label or not. And they found one. It's sold by a company that's using the MLM structure.
So, they "issue" a url that's (of course) parentcompany.com?id=herbalco
When people click on the url, they go to the main page, which has all the "opportunity of a lifetime" spiel on it.
So I say.... NO, NO, NO to the business owner. You have a good reputation with these 9,000+ people. Many of them will be turned OFF by MLM pitches. They don't come to your site to sign up for an MLM. They come to your site because they TRUST YOU to sell them good health care products.
I want to tell about the product on the herbal site.... and send them straight to the shopping cart to check out. I want to bypass the "join the MLM" pitch.
MLM company scratches head.
Ummm... we can't do that.
Why? I ask.
Well, that's not how our tracking works.
You will need to use parentcompany.com?id=herbalco
I don't want to use that. I am not trying to sign up these 9,000 people in the downline. I just want them to buy the antioxidant formula. How can I send them straight to the cart?
Ummm... we can't do that.
Okay, I ask... Can we BUY the product and fill the orders ourselves?
Ummm... we can't do that, either...
Why not, I ask?
Um.... that's not how the system works. Herbal co will only get credit if they send people to our website to buy.
So.. herbal co is supposed to send people to the MLM pitch, fully knowing that some customers will get turned off and stop shopping with Herbal Co. Those that don't get turned off may join themselves, bypassing the seller.
Scratch that product.
This same herbal co found ONE MLM product that allowed them to stock their own goods and fill their own orders. Our first promotion did 13,000 in sales. When the MLM awarded the herbal co owner with "Gold seller of the month" everyone wanted to know how we did it. Sure as heck NOT using their crappy online system. We had to bring IN the product and sell it at the herbal co site to get those results.
Incidentally, with the product we later stocked ourselves, we also tried using the "replicated MLM site complete with seller id" to prove the point. Sales sucked royally.
That's what I mean. Sorry it was a bit long winded. They don't "get" the point that people need to be able to SELL product without sending everyone to the downline pitch.
: )
Linda
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