Four Types of People
This business of working with people can be tricky. Everyone is different! Even though we all want happiness for ourselves and loved ones, what we each need to find that happiness is different based on our values and characteristics.
There are four basic personality types. Everyone is a blend of these four types. Some people are very much one type only - yet others are a blend of two or three. The chart below shows these four types. Notice the Analytical and Driver type personalities are underlined in Blue as they are above the horizontal axis. The Amiable and Expressive are underlined in red as they are below the horizontal axis. The Analytical and Amiable are also underlined in green as they are left o the vertical axis. The Driver and the Expressive are underlined in violet as they are right of the vertical axis.
When dealing with these types of people it is a good place to start by first trying to figure out what type you are yourself. Your approach to life, your values and your character type will tend to moke your approach to others as you yourself would like to be approached. If you always use "your" type of approach, you will only gain the results you want from people who are "just like you". You will need to change your approach to deal with other personality types.
Underlined in Blue
In General Analytical and Drivers type personalities are Cool, Independent, Uncommunicative (guarded), Disciplined about time and Use facts.
Underlined in Red
In General Amiable and Expressive type personalities are Warm, Approachable, Communicative (open), Undisciplined about time and Use Opinions.
Underlined in Green
In General Analytical and Amiable type personalities are Cooperative, Slow to act and they Avoid Risks.
Underlined in Violet
In General Driver and Expressive type personalities are Competitive, quick to take Action and quick to Takes Risks.
To build Rapport with each type of personality you have to support the person in the way that is important to THAT personality type.
Analytical person - you have to be supportive of their principles and thinking
Driver type person - you have to support their conclusions and action
Amiable Type person - you have to support their feelings and relationships
Expressive type person - you have to support their dreams and intuitions.
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Spend your time with each personality type in a different way!
Analytical - take time to be accurate
Amiable - take time to be agreeable
Drivers - take time to be efficient
Expressive - take time to be stimulating
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To solicit action you must treat each personality type differently.
Analytical - you must provide evidence with service
Amiable - you must provide guarantees with assurances
Drivers - you must provide options and probabilities
Expressive - you must provide testimony and incentive
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There are positive and negative characteristics of all four types. (general examples here)
Analytical
Positive - they are great problem solvers. They find thinking fun.
Negative - they tend to have paralysis through analysis. Because they are always hungry to think some more, get more information etc. before they act.
Drivers
Positive - they are very results focused, they get things done
Negative- they often step on toes and hurt feelings and have no idea that they are doing that, simply because they are so results focused they don't understand how anyone can be hurt - results are what matter!
Amiable
Positive - they are very caring and courteous
Negative - they tend not to stand on their principles as they are to busy making sure they don't hurt the person they are with - (ex- today they are with me and support my actions - tomorrow they are with you- you do not like MY way of doing things but today they support you because they are with you)
Expressive
Positive - they are a lot of fun to be with - they love entertaining and being entertained
Negative - they wont do a thing if is can not be fun in some way.
Now let's put it all together in an example of how to apply it, and understand it. The subject of Spam included in an introductory letter is a good example, as everyone does it differently and everyone views it as they do it. Let's see why!
The Analytical
Sending emails - Being disciplined about time they find it unproductive sending an email without at least mentioning their opportunity. They will think about a way to word it so it won't appear threatening.
Receiving spam - they will look at it, analyze the link and maybe click it or maybe not. They will find it interesting how the link is introduced.
The Driver
Sending emails - the will cut to the chase. Send the link - either the person is interested or not - results are what they are after, not thinking as to how best to get them
Receiving emails - a quick glance- will the email help them get results? = great. Will the email not help them get results = delete.... next!!!
Amiable
Sending emails - Look first at the persons profile, find something that they will like and offer as close to that in a mushy email to them, or just send a friendly note
Receiving emails- OMG the nerve of that person, including information about his business, they don't even know me and already they are trying to push themselves on me. I'm loyal to the system and they are breaking the rules. (may send them an email back at how upset they are at the intrusion)
Expressive
Sending emails - I hope I can make that person laugh or at least smile. Maybe they'll look at my links. If I can get a smile or I'll tell them a story or a joke, just make a light comment and thus I will risk including my link. Have some fun at least.
Receiving emails - how boring - all they do is send a link to their business, not even a story, a joke or anything entertaining. Just who are they anyway (they'll look at the profile for something fun and if they find it they will re-look at the email)
Now go back to looking at the chart, see how each type considers their use of time.. re-read the email examples and think/see the way they are using time, also see how they are each using facts vs opinions, risking or not risking and if they risk how do they justify it!
Using this chart is ongoing. Review it for any situation you are in - you will more than likely find a better way to proceed, or not proceed..
I hope this helps you make your business fly!
Love Light and Laughter!
Neil Sperling MB
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