Hi, Mary,
How to quantify a feeling?
As you know, I have stopped being a paid member of Adland and do not participate in much of what goes on unless it is totally removed from the marketing aspect.
While I do understand that Adland is marketing related, I do not appreciate two aspects of marketing that were being used (to my mind) in excess.
The first is the use of personal messages to promote a programme or product using no more than the same text I had already received into one of my email in boxes.
The second was the (to my mind) creation of clique type splinter groups that were, supposedly, a part of Adland but, (to my mind) apart from it. There seemed to be plans to create things that could become self supporting and independent, using the facilities provided by Adland. It seemed to me that these splinter groups could become a threat to Adland by syphonning off the more active members.
If you would like to see what I fear could happen to Adland, I invite you to visit Profit Messaging which, until a while ago, had the same aims and ideals as Adland. It is now no mre than a traffic exchange with the members simply spamming each other with exactly the same adverts that they receive from other promoters.
I still see the danger of Adland going the same way.
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Maybe more attention should be paid, by those publishing adverts, to making their ads more personal and actually making any personal messages really personal by detailing how they, themselves, have used and benefitted from whatever they are advertising or promoting.
When it comes to splinter groups, they should not be promoted with the facilities of Adland because, surprisingly enough, Adland is a community of like minded individuals. Let them be promoted on the web or separately from Adland. We should all be working to make Adland our very own, unique marketing centre where we can provide and exchange ideas.
With close on 40,000 members, Adland should be force to be reckonned with. The fact that it isn't is more to do with a lack of a common song sheet than a lack of will.
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