5-Let's Talk In the Kitchen Gets Social - Feel Free to Post ~ No Affiliate Links~ | View Thread

http://news.yahoo.com/blogs/upgrade-your-life/where-teens-go-instead-of-facebook--and-why-you-should-too--152302249.html?vp=1

Remember a few years back, when teenagers left MySpace in droves for this new thing called Facebook? Grown-ups soon followed suit (not that they were ever much on MySpace), and joined Facebook by the hundreds of millions – which made it far less cool for their kids. So where on the Web are teens going now, and what can you learn from them?

A recent study from the Pew Internet & American Life Project found that 94% of American teens still have a Facebook account, but they’re using it less, and using it more carefully.

More than half have tightened down their privacy settings and regularly delete or edit previous posts.

But even with tightened privacy settings, teens have realized that Facebook is more like a family picnic than the private party they want it to be. They still share photos and use Facebook messaging, but they are increasingly turning to newer social networks to fill the function of traditional status updates. So which sites are they using – and why?

Micro-blogging

While teens do seem to understand privacy much better now than in the early days of social media, they still have a desire to put themselves out there in a public way. And that’s where microblogs like Tumblr and Pheed come in. The culture that has evolved on these sites is more slanted to creative self-expression than Facebook’s life-casting (telling all the mundane details of your day). Both are deeply skewed towards mobile use, and there are tons of clever and thematic blogs, think Texts from Hillary or Reasons My Son is Crying.Neither are particularly teen-oriented, but there are clear differences in style and content between a Tumblr and a Facebook feed.

Twitter saw a doubling of teen users last year. And young people use it more publicly than they do Facebook; while teens with Facebook accounts typically keep their postings private, visible only to their friends, only 24% report keeping their tweets private. Since Twitter feels more instant than Facebook, it’s a good one to consider if your musings are topical and timely.

Increasingly, the hot sites among the younger set create private networks, ones that automatically restrict who can see your updates, like Path, which limits your friend list to 150 people.This built-in privacy makes everything feel more personal – though if you have 151 real-world friends, you’ll just have to choose.

Image Sharing

Instagram is pretty good for photo sharing, especially if you like using their funky filters. Teens thought that it great, until mom and dad showed up there, too.

So then came Snapchat, a way to send pics that self-destruct after being viewed. Except that assuming what you send will really disappear is fraught with peril, since the recipient can grab a permanent screen shot of a picture before its deleted. Still, Snapchat is hot – to the tune of 150 million snaps a day – for good reason: it is a fun way to share casual, goofy pics that aren’t meant to signify deep meaning in your life. Just remember that, as with anything you post digitally, “deleting” may not really mean it can’t come back to haunt you.

Messaging Services

If you’re paying as much as $20 a month (or really, any amount over zero) for texting on your phone, think about these alternatives: Kik and WhatsApp have bitten into Facebook messaging, especially here in the US. Globally, services like WeChat in China, KakaoTalk in Korea, and Line in the Middle East and Asia, are all on the rise. Using these services may eat a tiny bit into your data usage, but should enable you to reduce what you spend on your cell phone overall.

What's New With the New Rules of Marketing and PR?

by Ann Handley |

July 2, 2013

| 749 views

If there's a bible for this new media world in which we do business, it's David Meerman Scott's The New Rules of Marketing and PR. Originally published in 2007, New Rules has since sold more than 300,000 copies in more than 25 languages, from Bulgarian to Vietnamese. What's more, it ignited a movement that embraced social media and content as a cornerstone of business communication.

For me, personally, this is the book (along with the Cluetrain Manifesto) that changed the way I approach marketing—from mostly outbound to mostly inbound—and shifted my thinking about the nature of the buyer-seller relationship.

It's also the book that served as godparent to my own book (with CC Chapman), Content Rules. David wrote the foreword as well as acted the role of (alternatively) encouraging adviser and motivational boot camp drill sergeant!

A revised and updated edition (its fourth!) of the classic is out this month. David and I had a chance to sit down and talk about what's new in new marketing, and whether the new rules are still... well, new.

You've seen a lot changes since the original New Rules came on the scene. What has surprised you since then?

The biggest surprise for me is that the ideas I starting writing about way back in 2004 are now mainstream. Damn is that exciting! When I was writing the first edition of The New Rules of Marketing and PR, Twitter didn't exist and Facebook was only for students. The iPhone had yet to launch. We were in the early stages of the revolution.

And there have been some great "new rules" success stories, too.

Barack Obama was reelected president of the United States in November 2013. While there are many reasons for his winning a second term, one that stands out is his campaign's use of online engagement. What was once esoteric is now mainstream.

The Obama campaign used social networking to reach voters, rather than just advertising to them online, as the Romney campaign frequently did. And people responded by showing their online support.

For example, at the time of the election on November 6, 2012, the Obama for America Facebook page had 32 million "Likes," while Mitt Romney's Facebook page had about 12 million. Barack Obama's Twitter feed had nearly 22.8 million followers on Election Day, while Mitt Romney had just 1.7 million.

Against that backdrop, we might well speculate that voters engaged with the Obama campaign online may have made the difference in the election.

Also in early November 2012, Hurricane Sandy barreled up the US East Coast, causing billions of dollars in damage and knocking out power to tens of millions of people. Companies helped victims in the immediate aftermath by publishing helpful information. For example, Duracell used its Facebook page to alert people to the availability of mobile recharging stations set up in areas without power, so consumers could charge their mobile phones for free. Using the Web to drive people to an offline initiative is an important aspect of the New Rules.

It's amazing to me that over four editions, the New Rules has become a classic international bestseller. I'm stunned that the ideas are used in organizations around the world.

So what's "new" in the 4th edition?

This fourth edition of the book builds on the completely revised third edition with another extensive rewrite. I have checked every fact, figure, and URL. But I've also listened. In the past few years, I've met thousands of people who have shared their stories with me. I have drawn from those experiences and included many new examples of success.

I've made other, more significant additions as well. The real-time Web has sparked a tremendous opportunity for reaching members of the media directly—as they are writing breaking news stories. So I've added a brand new chapter on "newsjacking," the technique of injecting your ideas into a breaking news story to generate tons of media coverage. And in the time since I wrote the third edition of the book, marketing using images has exploded. So I've added a chapter on highly visual social networks like Pinterest and Instagram, as well as the use of Infographics.

And since there have been so many tremendous changes to marketing and public relations since the first edition was released, I created a SlideShare to show the evolution of the tools we take for granted today, like Foursquare, Google Plus, and many others that didn't exist just a few years ago:

Do you foresee a day when the "new rules" will ever no longer be "new"? In other words, will the "new rules" just be... well, the "rules"?

I anticipate one day that these ideas won't really be "new." But not any time soon. Why? Because millions of people still do marketing and public relations using only the "old" rules.

They generate attention only by buying advertising and by traditional pitching of reporters—not by creating content on the Web. They advertise in the telephone book but aren't on social media. In the B2B world, they spend all of their time sitting in a tradeshow booth.

Since there are still so many people who haven't begun creating the sort of content that connects with buyers and gets shared on social media, there are still those people for whom the ideas are "new."

And for all the rest of us... there are always new stories to learn from!

Bob 90 202 Alamog...	RE: Let's Talk In the Kitchen Gets Social - Feel Free to Post ~ No Affiliate Links~ 6/19/2013 3:09:29 PM
	I got the Twitter pdf from Hubspot. Thanks Bob Shoaf
	I teach Network Marketers how to Brand themselves, generate Leads, build Relationships and Grow Themselves & Their Teams! www.Bob55.com All for Free in your company! Bob Shoaf (575) 415-8671 Cell Anytime A Mentor with a Servants Heart
	+1

Jim 5804 11253 Holiday	RE: Let's Talk In the Kitchen Gets Social - Feel Free to Post ~ No Affiliate Links~ 6/20/2013 3:18:50 PM
	Where Teens Go Instead of Facebook (and Why You Should Too) Email Share 2636 Tweet Print Scott Scales and 1 other read this http://news.yahoo.com/blogs/upgrade-your-life/where-teens-go-instead-of-facebook--and-why-you-should-too--152302249.html?vp=1 Remember a few years back, when teenagers left MySpace in droves for this new thing called Facebook? Grown-ups soon followed suit (not that they were ever much on MySpace), and joined Facebook by the hundreds of millions – which made it far less cool for their kids. So where on the Web are teens going now, and what can you learn from them? A recent study from the Pew Internet & American Life Project found that 94% of American teens still have a Facebook account, but they’re using it less, and using it more carefully. More than half have tightened down their privacy settings and regularly delete or edit previous posts. But even with tightened privacy settings, teens have realized that Facebook is more like a family picnic than the private party they want it to be. They still share photos and use Facebook messaging, but they are increasingly turning to newer social networks to fill the function of traditional status updates. So which sites are they using – and why? Micro-blogging While teens do seem to understand privacy much better now than in the early days of social media, they still have a desire to put themselves out there in a public way. And that’s where microblogs like Tumblr and Pheed come in. The culture that has evolved on these sites is more slanted to creative self-expression than Facebook’s life-casting (telling all the mundane details of your day). Both are deeply skewed towards mobile use, and there are tons of clever and thematic blogs, think Texts from Hillary or Reasons My Son is Crying.Neither are particularly teen-oriented, but there are clear differences in style and content between a Tumblr and a Facebook feed. Twitter saw a doubling of teen users last year. And young people use it more publicly than they do Facebook; while teens with Facebook accounts typically keep their postings private, visible only to their friends, only 24% report keeping their tweets private. Since Twitter feels more instant than Facebook, it’s a good one to consider if your musings are topical and timely. Increasingly, the hot sites among the younger set create private networks, ones that automatically restrict who can see your updates, like Path, which limits your friend list to 150 people.This built-in privacy makes everything feel more personal – though if you have 151 real-world friends, you’ll just have to choose. Image Sharing Instagram is pretty good for photo sharing, especially if you like using their funky filters. Teens thought that it great, until mom and dad showed up there, too. So then came Snapchat, a way to send pics that self-destruct after being viewed. Except that assuming what you send will really disappear is fraught with peril, since the recipient can grab a permanent screen shot of a picture before its deleted. Still, Snapchat is hot – to the tune of 150 million snaps a day – for good reason: it is a fun way to share casual, goofy pics that aren’t meant to signify deep meaning in your life. Just remember that, as with anything you post digitally, “deleting” may not really mean it can’t come back to haunt you. [Related: True/False: Never Sell Your Old Phone] Messaging Services If you’re paying as much as $20 a month (or really, any amount over zero) for texting on your phone, think about these alternatives: Kik and WhatsApp have bitten into Facebook messaging, especially here in the US. Globally, services like WeChat in China, KakaoTalk in Korea, and Line in the Middle East and Asia, are all on the rise. Using these services may eat a tiny bit into your data usage, but should enable you to reduce what you spend on your cell phone overall.
	May Wisdom and the knowledge you gained go with you, Jim Allen III Skype: JAllen3D Everything You Need For Online Success
	+1

Jim 5804 11253 Holiday	RE: Let's Talk In the Kitchen Gets Social - Feel Free to Post ~ No Affiliate Links~ 7/2/2013 3:19:05 PM
	What's New With the New Rules of Marketing and PR? by Ann Handley \| July 2, 2013 \| 749 views Read more: http://www.marketingprofs.com/articles/2013/11105/whats-new-with-the-new-rules-of-marketing-and-pr#ixzz2Xty3nkrW If there's a bible for this new media world in which we do business, it's David Meerman Scott's The New Rules of Marketing and PR. Originally published in 2007, New Rules has since sold more than 300,000 copies in more than 25 languages, from Bulgarian to Vietnamese. What's more, it ignited a movement that embraced social media and content as a cornerstone of business communication. For me, personally, this is the book (along with the Cluetrain Manifesto) that changed the way I approach marketing—from mostly outbound to mostly inbound—and shifted my thinking about the nature of the buyer-seller relationship. It's also the book that served as godparent to my own book (with CC Chapman), Content Rules. David wrote the foreword as well as acted the role of (alternatively) encouraging adviser and motivational boot camp drill sergeant! A revised and updated edition (its fourth!) of the classic is out this month. David and I had a chance to sit down and talk about what's new in new marketing, and whether the new rules are still... well, new. Read more: http://www.marketingprofs.com/articles/2013/11105/whats-new-with-the-new-rules-of-marketing-and-pr#ixzz2XtxxOq7G *You've seen a lot changes since the original New Rules came on the scene. What has surprised you since then?* The biggest surprise for me is that the ideas I starting writing about way back in 2004 are now mainstream. Damn is that exciting! When I was writing the first edition of The New Rules of Marketing and PR, Twitter didn't exist and Facebook was only for students. The iPhone had yet to launch. We were in the early stages of the revolution. *And there have been some great "new rules" success stories, too.* Barack Obama was reelected president of the United States in November 2013. While there are many reasons for his winning a second term, one that stands out is his campaign's use of online engagement. What was once esoteric is now mainstream. The Obama campaign used social networking to reach voters, rather than just advertising to them online, as the Romney campaign frequently did. And people responded by showing their online support. For example, at the time of the election on November 6, 2012, the Obama for America Facebook page had 32 million "Likes," while Mitt Romney's Facebook page had about 12 million. Barack Obama's Twitter feed had nearly 22.8 million followers on Election Day, while Mitt Romney had just 1.7 million. Against that backdrop, we might well speculate that voters engaged with the Obama campaign online may have made the difference in the election. Also in early November 2012, Hurricane Sandy barreled up the US East Coast, causing billions of dollars in damage and knocking out power to tens of millions of people. Companies helped victims in the immediate aftermath by publishing helpful information. For example, Duracell used its Facebook page to alert people to the availability of mobile recharging stations set up in areas without power, so consumers could charge their mobile phones for free. Using the Web to drive people to an offline initiative is an important aspect of the New Rules. It's amazing to me that over four editions, the New Rules has become a classic international bestseller. I'm stunned that the ideas are used in organizations around the world. *So what's "new" in the 4th edition?* This fourth edition of the book builds on the completely revised third edition with another extensive rewrite. I have checked every fact, figure, and URL. But I've also listened. In the past few years, I've met thousands of people who have shared their stories with me. I have drawn from those experiences and included many new examples of success. I've made other, more significant additions as well. The real-time Web has sparked a tremendous opportunity for reaching members of the media directly—as they are writing breaking news stories. So I've added a brand new chapter on "newsjacking," the technique of injecting your ideas into a breaking news story to generate tons of media coverage. And in the time since I wrote the third edition of the book, marketing using images has exploded. So I've added a chapter on highly visual social networks like Pinterest and Instagram, as well as the use of Infographics. And since there have been so many tremendous changes to marketing and public relations since the first edition was released, I created a SlideShare to show the evolution of the tools we take for granted today, like Foursquare, Google Plus, and many others that didn't exist just a few years ago: *Do you foresee a day when the "new rules" will ever no longer be "new"? In other words, will the "new rules" just be... well, the "rules"?* I anticipate one day that these ideas won't really be "new." But not any time soon. Why? Because millions of people still do marketing and public relations using only the "old" rules. They generate attention only by buying advertising and by traditional pitching of reporters—not by creating content on the Web. They advertise in the telephone book but aren't on social media. In the B2B world, they spend all of their time sitting in a tradeshow booth. Since there are still so many people who haven't begun creating the sort of content that connects with buyers and gets shared on social media, there are still those people for whom the ideas are "new." And for all the rest of us... there are always new stories to learn from! Read more: http://www.marketingprofs.com/articles/2013/11105/whats-new-with-the-new-rules-of-marketing-and-pr#ixzz2XtxdzcSA
	May Wisdom and the knowledge you gained go with you, Jim Allen III Skype: JAllen3D Everything You Need For Online Success
	+1

Diane 4982 2586 Maple ...	RE: Let's Talk In the Kitchen Gets Social - Feel Free to Post ~ No Affiliate Links~ 7/2/2013 7:36:44 PM
	A great post Jim that talks about a lady that has had my admiration for a very long time. I tend to agree with Ann Handley when it comes to "rules" but from a different perspective. While there are millions of people still doing marketing using the "old rules", there are equally as many people coming online and learning ONLY the new rules without understanding the basics of those old rules ( I am one of those people by the way). I beleive there is always going to be stories to learn from...one way or another.

	+1

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Where Teens Go Instead of Facebook (and Why You Should Too)

http://news.yahoo.com/blogs/upgrade-your-life/where-teens-go-instead-of-facebook--and-why-you-should-too--152302249.html?vp=1

What's New With the New Rules of Marketing and PR?

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