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Jim 5804 11253 Holiday	RE: Let's Talk In the Kitchen Gets Social - Feel Free to Post ~ No Affiliate Links~ 9/17/2013 10:58:55 PM
	McAfee Names the Most 'Dangerous' Celeb Search NEW YORK September 17, 2013 (AP) By jjmm Associated Press If you're curious about Lily Collins and head to the Internet to find out, beware — McAfee has ranked the actress as the most dangerous celeb to search for online. Collins— who starred in movies such as "Mirror, Mirror" and "The Mortal Instruments: City of Bones" — posed the biggest risk of landing on a malicious site, according the computer security company; last year Emma Watson topped the list. Female celebrities were the overwhelming lure to malware; Avril Lavigne, Sandra Bullock, Kathy Griffin and Zoe Saldana rounded out the top five; "Mad Men" star Jon Hamm was the only man in the top 10. A person could be led to malware after doing a general search and clicking on dubious links, but risks increased when searchers added phrases like "free apps" or "nude photos."http://abcnews.go.com/Entertainment/wireStory/mcafee-collins-dangerous-celeb-search-20275722
	May Wisdom and the knowledge you gained go with you, Jim Allen III Skype: JAllen3D Everything You Need For Online Success
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Jim 5804 11253 Holiday	RE: Let's Talk In the Kitchen Gets Social - Feel Free to Post ~ No Affiliate Links~ 9/19/2013 2:18:05 PM
	This is pretty big news folks. Thanks for sharing it in #Adlandpro Social http://paper.li/adlandpro/1358906974?edition_id=44ba6700-20d0-11e3-91eb-0025907212e8&utm_campaign=paper_sub&utm_medium=email&utm_source=subscription Bogdan, See Inside The $350 Million Mobile Ad Company Twitter Bought Right Before Its IPO JIM EDWARDS AND KYLE RUSSELL SEP. 18, 2013, 9:33 PM Read more: http://www.businessinsider.com/twitter-mopub-office-tour-new-york-2013-9?op=1#ixzz2fLdFlifK While Twitter's IPO is going to be a huge step forward for the company, its acquisition of mobile ad platform MoPub last week could be what makes the difference between a flat entrance to the market and a successful opening. MoPub is going to help Twitter with its real-time bidding adtech offering, and it could lead eventually to an internal Twitter ad exchange or an external Twitter ad network. Twitter's revenues are likely around $1 billion per year. MoPub, which is based in San Francisco, has a revenue run rate of around $100 million per year on top of that, and we understand it's profitable. We had lunch with MoPub CEO Jim Payne recently and he let us show you these photos from MoPub's new office in New York. The office, which opened in April, has a porch swing in a garden-like area dubbed "MoPorch." Dan Sack / MoPub MoPub account director Caitlin McGovern and senior account director Abigail Levine discuss work items on the MoPorch swing. Dan Sack / MoPub In addition to MoPorch, staff can hanging out or talk to clients in "the Pub." Dan Sack / MoPub The Pub has a bunch of games where employees can blow off steam. Dan Sack / MoPub MoPub has rearranged the furniture a bit since it opened in New York. The games in the office include BuckHunter and Ms. Pac Man. Dan Sack / MoPub Here's senior manager Dan Sack playing some cornhole at the MoPorch. Dan Sack / MoPub MoPub has a huge kitchen so that it can be enjoyed by more than a few people at once. Dan Sack / MoPub There are only 25 people in the office right now, although obviously there is room for a lot more. Dan Sack / MoPub Back in April, when the space first opened, "we were a whopping two people, ecstatic to be taking phone calls from the comfy confines of our own space, rather than the General Assembly coatroom," a spokesperson tells us, referring to the local tech incubator campus. Dan Sack / MoPub Conference rooms are named after some of MoPub staffers' favorite NYC spots, such as Balthazar, Pastis, and Brother Jimmy’s. Dan Sack / MoPub MoPub's work space is very open, allowing for easy collaboration and team bonding. Dan Sack / MoPub MoPub is a mobile ad platform ... Mobile Theory So Now Meet The 28 Most Powerful Women In Mobile Advertising: 2013 > The new space will one day be home to 60-plus MoPub — or should we say Twitter? — employees. Dan Sack / MoPub Read more: http://www.businessinsider.com/twitter-mopub-office-tour-new-york-2013-9?op=1#ixzz2fLd4KYR4
	May Wisdom and the knowledge you gained go with you, Jim Allen III Skype: JAllen3D Everything You Need For Online Success
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Jim 5804 11253 Holiday	RE: Let's Talk In the Kitchen Gets Social - Feel Free to Post ~ No Affiliate Links~ 9/19/2013 3:32:37 PM
	10 Classic Growth Hacks: Hints at the Future of Marketing by Ryan Holiday on Sep 09, 2013 74,501views Adapted from "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" by Ryan Holiday. http://www.slideshare.net/ryanholiday/10-classic-growth-hacks?utm_source=slideshow&utm_medium=ssemail&utm_campaign=weekly_digest http://www.amazon.com/exec/obidos/ASIN/B00BPDR3JM/ryanholnet-20 "Everything you thought you knew about marketing is obsolete. We can see the incontrovertible evidence right in front of us. A new generation of multibillion dollar brands—Facebook, Twitter, AirBnb, Evernote, and countless others—have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, no Madison Avenue, no billboards in Times Square. It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy. It’s called Growth Hacking. And it works. A Growth Hacker is someone who rejects what “marketing” is supposed to be and replaces it only with tools that are testable, trackable, and scalable. Growth Hackers rely on inexpensive tactics like e-mail, pay-per-click ads, blogs, and platform APIs. They chase real results in a field that was dominated by gut instincts for nearly a century. They reject the traditional marketing worship of all things big: big budgets, big campaigns, big opening weekends. Instead, they embrace the opposite: taking a start-up from nothing to something, launching a Kickstarter project, building something that truly spreads. Growth Hacker Marketing offers both a new mindset and a new set of rules. Bestselling author Ryan Holiday, the former director of marketing for American Apparel, will convince you of the urgency of this awakening. He shows why the game has changed forever and what to do about it—whether you are an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive." http://www.slideshare.net/ryanholiday/10-classic-growth-hacks?utm_source=slideshow&utm_medium=ssemail&utm_campaign=weekly_digest
	May Wisdom and the knowledge you gained go with you, Jim Allen III Skype: JAllen3D Everything You Need For Online Success
	+1

Jim 5804 11253 Holiday	RE: Let's Talk In the Kitchen Gets Social - Feel Free to Post ~ No Affiliate Links~ 9/20/2013 1:53:01 AM
	Getting the most out of Facebook’s new page post link ad format As you may have noticed, Facebook has boosted the image size for their link share ads and organic posts, challenging marketers to take a more visual approach. Now when a page or person shares a link, the image takes up a large amount of real estate within News Feed. According to the Facebook + Journalists page, the ideal image size for these posts is now 1200 pixels x 627 pixels, with the minimum being 560 x 292. Optimizing your Facebook ads Learn more about the perfect Facebook ad. Facebook boosts image size for desktop, mobile ads Facebook's page post link ads will become simpler to create, more customizable Facebook expands test of FBX ads in desktop News Feed Understanding the difference between Facebook Sponsored Stories, Page Post Ads, Promoted Posts and Marketplace Ads Facebook has been constantly pushing for a focus on big, bold images. When the company released the newest version of News Feed, the photos were the most striking feature, pressuring marketers to give more thought to how images are featured. Many pages have started posting a photo with a link to the website within the text prompt. The update Facebook announced Tuesday fixes this. Now, when a user clicks on either the image or the text on a link post, they will be taken to the website. This will lead to a higher click-through rate and more exposure for a page’s website through these posts. Facebook also released the specs for text with the new ads. The company recommends using page link posts to get website conversions and generate leads. Desktop The company recommends a max text of 90 characters with a link title of 25 characters, an image ratio of 1.91:1 and an image size of 1200 x 627 px. There is a text limit of 500 characters (remainder truncated). If the image uploaded is smaller than 400 x 209 pixels, it will render as 154 x 154 or 90 x 90 (the largest available size). Links to external video, such as YouTube are limited to the 90 x 90 pixel design. Mobile News Feed Text limit of 110 characters, with the remainder truncated (there’s a cutoff at roughly 2.5 lines if there’s unusual spacing). The title will take up 1 to 2 lines, with the domain link taking 1 line and the description up to 1 line. The image aspect ratio is the same as desktop, at 1.91:1 and an image size of 560 x 292 pixels. If the image is smaller than this, it will render at 100 x 100. Links to external video are limited to 100 x 100 pixels. Right column ad Text limit of 90 characters, with the remainder truncated. The link title has a limit of 25 characters. The image aspect ratio is 1.39:1 with an image spec of 100 x 72 pixels. http://www.insidefacebook.com/2013/09/11/getting-the-most-out-of-facebooks-new-page-post-link-ad-format/
	May Wisdom and the knowledge you gained go with you, Jim Allen III Skype: JAllen3D Everything You Need For Online Success
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Jim 5804 11253 Holiday	RE: Let's Talk In the Kitchen Gets Social - Feel Free to Post ~ No Affiliate Links~ 9/21/2013 3:33:17 AM
	15 Online Branding Strategies I believe this is well worth visiting and also fits into recent conversations. You have to know what your branding is for. What is your end desired result and how do you get there in a changing technology world. Especially if you are marketing something. Even yourself. #1 Infectious Marketing Jeremy Gutsche's Marketing Keynote Speech Shares How to Take a Brand Viral (VIDEO) [Full Article] Jaime Neely Rockstar r From Infectious Marketing to Local Sustainability Published: Sep 18, 2013 Readers will understand how to develop a strong web presence with this collection of speeches discussing online branding strategies. Channeling the elements of your brand to digital platforms is much more complex than simply signing up for a Twitter account. Innovation keynote speaker Jeremy Gutsche shares the strategies his company TrendHunter.com uses to attract over 40 million every month. He believes that branding in the online world needs to be simple, direct and supercharged. It's important to appeal to consumers through clever marketing, but it's equally as important to have a clear message. Gerry McGovern advises brands to feature as little content as possible on online websites. Too much information can make a site seem cluttered and as a result, dilute the power of a message. By featuring clear, focused content, consumers can get a better grasp on a brand's intentions. The speech by Ken Banks focuses on the ways a strong online presence can help smaller, local companies develop and grow. Active and engaging social media accounts as well as aesthetically pleasing websites creates an inclusive environment consumers, which is invaluable. These online branding strategies focus exclusively on the ways to develop and maintain a strong web presence. http://www.trendhunter.com/course/online-branding-strategies
	May Wisdom and the knowledge you gained go with you, Jim Allen III Skype: JAllen3D Everything You Need For Online Success
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