Menu



error This forum is not active, and new posts may not be made in it.
PromoteFacebookTwitter!
Jim
Jim Allen

5804
11253 Posts
11253
Invite Me as a Friend
Top 25 Poster
Person Of The Week
RE: Let's Talk In the Kitchen Gets Social - Feel Free to Post ~ No Affiliate Links~
9/13/2013 1:02:10 PM

12 Awesome Pinterest Tools To Power Up Your Marketing

12 Awesome Pinterest Tools To Power Up Your Marketing | MarketingHits | Scoop.it

It’s taken just three years but the image-sharing site Pinterest now boasts70 million global users. According to Global Web Index, Pinterest has also dethroned Twitter to become the fastest growing social platform in the world by active users in Q2 of 2013.


Quote:
12 Awesome Pinterest Tools To Power Up Your Marketing

Read more at




Pinterest tools to create images

#1. PicMonkey Images are everything on Pinterest and both product and service-based businesses can maximize their impact on this social network by turning their content into a visual format. Think beyond simple product shots and explore creative ways to turn your customer testimonials, reviews, case studies, positive PR etc into an image. PicMonkey is a free online image editor that is ideal for creating and editing images without investing in Photoshop or hiring a designer. Although not specifically built for Pinterest, PicMonkey is a feature-rich, user-friendly tool that lets you create beautiful image quotes, do quick touch ups to your photos, resize images and overlay pictures with text. The basic version is free but upgrading to Premium for $4.99 a month will give you more features.
Read more at http://www.business2community.com/pinterest/12-awesome-pinterest-tools-power-marketing-0614352#hiUgGrPdHGXJ9AxJ.99

#2. ShareAsImage

(formerly Pin A Quote) ShareAsImage is a handy extension that enables you to create picture quotes on the fly from any webpage, including your own. Image quotes are extremely popular across social media and tend to go viral on Pinterest so are worth adding to your Pinterest marketing. The free version of this tool is pretty basic so it’s worth upgrading to Pro for the one-off cost of $6.99 if you plan on using it extensively. Simply sign up for an account then drag the bookmarklet to your browser bar. Highlight the text you want to use in your quote and click the bookmarklet again. Images can be shared directly to your social media profiles including Pinterest or saved to your computer
Read more at http://www.business2community.com/pinterest/12-awesome-pinterest-tools-power-marketing-0614352#hiUgGrPdHGXJ9AxJ.99

To read them all

May Wisdom and the knowledge you gained go with you,



Jim Allen III
Skype: JAllen3D
Everything You Need For Online Success


+1
Jim
Jim Allen

5804
11253 Posts
11253
Invite Me as a Friend
Top 25 Poster
Person Of The Week
RE: Let's Talk In the Kitchen Gets Social - Feel Free to Post ~ No Affiliate Links~
9/13/2013 2:17:08 PM

Top 50 Blogs to Learn Blogging – The Ultimate List of Blogging Blogs

If you're new here, you may want to subscribe to my RSS feed. and also Download My 2 FREE eBooks for Bloggers. Thanks for visiting!

Blogging is one of the most trending thing on the internet now and thousands of blogs are being created daily by a large proportion of people who have little to no idea of what blogging actually means. A lot of bloggers out there find it difficult to find their way around things and also to improve their knowledge about blogging and that is why I started this blog; I am here for you.

blogging blogss Top 50 Blogs to Learn Blogging   The Ultimate List of Blogging Blogs

This blog, Blogging Tips Today is created to help you build successful blogs and as a part of fulfilling our promises, I will be sharing with you Top 50 Blogs where you can actually learn blogging. These are blogs owned by highly rated individuals, the kind of people who know what they are doing and are teaching people good stuffs about blogging.

If you are just starting out as a blogger, or if you have been into the blogging business for a while and you will love to improve your knowledge about blogging, below are 50 go to blogs for you. I am not just listing or mentioning the site name/URL, but I will also be giving a short description about these blogs so that you will have a clue of the owner and what to expect on each blog.

Without much ado, let us meet the Top 50 Blogs to Learn Blogging

1. Problogger.net - Problogger is the grand father of most blogs and the #1 learning place for most top rated bloggers in this blogosphere. Problogger is owned by a great guy, in person of Darren Rowse. He is well respected and he is one guy that knows hat he is saying and shares all that he knows. Though tracking Darren have been difficult for me, but I hope to have him as a guest on the interview section of this blog someday.

2. BasicBlogTips - Basic Blog Tips is a heaven of tips and resources for a lot of bloggers, this is one of those blogs that a lot of bloggers can’t do without. BBT is owned by a dynamic and very helpful woman, in person of Ileane Smith. The blog teaches practically blogging tips and also has great tutorials that will help your blogging journey.

3. WeBlogBetter – WeBlogBetter is another cool blog to learn blogging. This is a blog that i devoted a lot of reading time to in my early days of blogging. WBB is owned by Kiesha Easley, who happens to be a good old friend of mine; she is very nice and helpful and I know you will learn a lot of stuffs about blogging on her blog.

4. FamousBloggers – FamousBloggers is one awesome blog to learn blogging. The blog has a lot of awesome writers and they provide a bunch of valuable content. FB is owned by Hesham Zebida, he is a cool guy and you will surely enjoy your stay around his blog.

5. ProBloggingSuccess - Problogging success is another cool blog that has a lot of great content about blogging. This blog (PBS) is owned by Jane Sheeba and shes a wonderful lady that I admire a lot icon wink Top 50 Blogs to Learn Blogging   The Ultimate List of Blogging Blogs She publishes a lot of insightful posts and her post always add value to the readers.

6. LearnBlogTips - LBT is a great blog owned by a great blogger, in person of Rahul Kuntala. Rahul is a writing machine that pumps out great quality content on his blog. His blog is very informative and I know you will enjoy your stay there.

7. GuideandNews - GuideandNews is a blog owned by Ehsan Ullah. This blog has a lot of great articles on blogging that willl liberate your mind and help you be a successful blogger. I love the blog and I know you will love it too.

8. Blogging Wizard - Blogging Wizard is a great blog to learn blogging and it is one of my favorite blogs right now. This blog is owned by the Blog Wizard himself, In person of Adam Connell. Adam shares actionable blogging tips on his blog and he also writes on case-studies which will surely help your blogging journey. I always enjoy reading his articles and I know you will love them too.

9. EmfastIncome - EmFastincome is one of the fastest growing blogging blogs in the blogosphere. The blog shares a lot of insightful articles on blogging and co. This blog is owned by a friend of mine Enstine Muki. He has a lot of interesting articles on his blog and I know you will enjoy reading his blog.

10. AllBloggingTips - All Blogging Tips is a blog with a lot of resource for Bloggers. It is a great place to learn blogging and it is owned by Ammar Ali. We recently did an Interview for Ammar Ali on this blog, make sure you check it out.

11. JohnChow - John Chow is a reputable blog and a Great Blogger. If you are a blogger and you have not heard of John Chow, then you are not from this planet. John shares his blogging and IM knowledge on his blog and I will advice you to read his blog.

12. Bivori - Bivori is a blog that has a lot of tips and articles that will improve your blogging life. Bivori is owned by a good friend of mine, Suresh Khanal. You will find his blog interesting and knowledge filled.

13. BloggerDoc - Blogger Doc is a great blog with lots of blogging articles and it is an awesome place to learn blogging. Blogger Doc is owned by 17 year old Amal Rafeeq. You will surely find the blog helpful.

14. Blogging Tips - Blogging tips as its name reads is a blog about blogging and it is a great place for you to learn blogging. This blog is owned by a guy in person of Zac Johnson. zac is a great blogger and affiliate marketer; I know you will find his blog helpful.

15. Blogging Cage - Blogging Cage is a good blog to learn blogging, this blog is owned by Kulwant Nagi and he is a great guy and a very intelligent blogger. You will surely find his blog interesting.

16. Top Blogging Coach - Top Blogging Coach is a blog that shares some cool blogging tips and you will surely find it helpful in your blogging Journey. The blog is owned by Theodore Nwagene.

17. Blogging with Success - Blogging with Success is a blog you should read if you need more knowledge about blogging. The Blog is owned by Ishan Sharma. I know you will find the blog interesting.

18. Think Traffic - Think traffic is a blog that teaches you how to grow your blog rapidly and steadily. The blog has a lot of great content on building a striving blog. Think Traffic is owned by a great guy Corbett Barr; he is a great writer and you will find this blog very interesting and helpful.

19. Zen Spill - ZenSpill is for Bloggers who believe in effective marketing. This blog is Owned by Mark Trueman. It has a lot of great article and you will enjoy reading this blog.

20. Toughest Blogger - Toughest Blogger is owned by Saqib Razzaq and he has a lot of cool articles that will help your blogging life.

21. Successful Blogging - Successful Blogging is a great blog with lots of resource for bloggers. This blog is owned by Annabel Candy, shes a great person and she shares a lot of insights on her blog.

22. Inbound Pro - Inbound Pro is one of my favorite blogs that i used to read when I was starting out. This blog is owned by a great guy, in person of Hector Cuevas. Hector shares a lot of great stuffs on his blog and he is a guy that knows what he is saying. This is a blog I will recommend you read.

23. iBlogZone - iBlogZoone is another good blog to improve your blogging knowledge. This blog is owned by Francisco Perez aka Ditesco and he is a great guy that has a lot of insights about blogging.

24. SkyhitblogSky Hit Blog is a great blog where you can learn a lot about blogging. This blog is owned by a great guy in person of Avi Jit.

25. Reviewz n Tips - Reviewz n Tips is a blog that I have known for a while and it is owned by Daniel Sharkov. This blog publish a lot of articles on blogging and social media. You will find this blog helpful if you love to blogging and social media.

26. Daily Blog TipsDaily Blog Tips is an archive of Knowledge that all bloggers should be milking. This is one of my Fav. blogs and it has a lot of insightful and helpful articles. This blog is owned by Daniel Scocco.

27. Kevin Muldoon - Kevin Muldoon is a blog that teaches blogging and things related to it. This blog is owned by Kelvin and he has a lot of interesting articles that will improve your blogging life over at his blog.

28. Pro Blogger Tips - Pro Blogger Tips is an awesome blog with actionable blogging tips. This blog is owned by Yeremi Akpan and I love his blog so much. He shares a lot of cool stuffs that will help you grow on his blog; make sure you visit his blog to learn blogging.

29. Smart Bloggerz - Smart Bloggerz is also a great resource blog to learn blogging. This blog has a lot of articles that will enlighten you and help you make a head way in your blogging career. Smart Bloggerz is owned by Sushant Risodkar.

30. The Bad Blogger - The Bad blogger is a cool blog, though it name reads “bad”; it has a lot of posts on blogging and you will find the blog fascinating. The blog is owned by Wong Chendong.

31. The Sales Lion - The Sales lion is a super blog that will teach you how to build a profitable blog. this blog is owned by a great guy in person of Marcus Sheridan; he is a highly respected person and he is one of those that knows what they are saying when it comes blogging.

32. Blog HeraldBlog herald is a resourceful blog with a lot of tips and articles that will help your blogging life. This blog has good articles that will surely educate you.

33. Bloggusion - Bloggusion is a great blog with some detailed and informative posts on blogging. This is one of those blogs that made it to my favorite blog list when I started blogging. You will love the blog especially if you are just starting a blog.

34. Biz Success Guide - Biz success Guide is a blog that publish good content on Blogging and things related to it. This blog is Owned by Efoghor Joseph and he has a lot of interesting blogging articles that you will love.

35. Captured Blogging Tips - Captured blogging tips is a blog that shares cool blogging tips that will improve your blogging knowledge, this is another cool blog to learn blogging. This blog is owned by Khaja Moin.

36. Hot Blog Tips - Hot Blog Tips is a great blog where you can learn how to start a blog. HBT has a lot of great articles that will educate you about blogging, HBT is owned by Brian Hawkins and he is a great guy and very helpful.

37. Blogging Always - Blogging always is a good blog with interesting articles on blogging. This blog is owned by Koj Tajo.

38. Blogging Basics 101 - Blogging Basics 101 is a blog with lots of blogging tips and tutorials that will enhance your blogging life. this blog is owned by Melanie Nelson.

39. Smart Passive Income - Smart Passive income is a blog owned by a great and well respected person, Pat Flynn. Pat is a great blogger, WebPreneur and a great motivation to a lot of us. This is a highly recommended blog from me and I know you will enjoy your stay at his blog.

40. The Sits Girls - The Sits Girls is an awesome blog to learn how to create a blog. This blog is really an archive of knowledge with lots of great articles that will improve you as a blogger. This blog is owned by Tiffany & Francesca.

41. Kikolani - Kikolani is a blog that focus on blog marketing and it has a lot of insightful posts including case studies. The blog is owned by a great person, Kriti Hines. She is a great writer and a resourceful person when it comes to blogging.

42. Blogging Tips Guru - Blogging Tips Guru is a blog filled with some awesome blogging tips that will help you as a blogger. This blog is owned by Aditya Singh.

43. Side income Blogging - Side Income Blogging is owned by Larry Deane. He shares cool tips that will help you become a successful blogger.

44. Social Vani - Social Vani is a great blog with lots of interesting articles on Blogging and social media. The blog is owned by Chitraparna Sinha.

45. Boost Blog Traffic - Boost Blog Traffic by Jon Morrow is a great blog that all bloggers should read. Jon and a bunch of other writers share top notch blogging and writing tips that will help you as a blogger. I am a big fan of this blog and I know you will love the stuffs on Boost Blog Traffic too.

46. Viral Writer - Viral Writer is a blog that teaches you blogging and it is a great place to learn blogging. This blog is owned by Gilbert Samuel, he is a good writer and you will surely find his blog helpful.

47. Pushing Social - Pushing social is another awesome blog with cool blogging tips that will help you become a better blogger. This blog is owned by Stan.

48. Blogging and WB - Blogging and WB is a blog that teaches blogging and you will surely find it helpful if you want to create a blog. This blog is owned by Ranuka Herath.

49. ComLuv - ComLuv is a great blog with lots of articles on Blogging, ComLuv has a lot of writers with different perspective and this will help you learn a lot about blogging in a short time. ComLuv is owned by Andy Bailey.

50. Blondish.net - Blondish.net is a great blog with lots of blogging tips and blogging tutorial that you will find helpful as a blogger. Blondish is owned by a Nile Flores; shes a great person and I know you will find her blog helpful.

Bonus- Blogging Tips Today - BTT, This is my spot. Blogging Tips Today is a blog dedicated to making you a better blogger by providing you with top notch blogging tips and resources that will simplify your blogging life. BTT is owned by Joseph Adediji and Yes, that’s me! icon biggrin Top 50 Blogs to Learn Blogging   The Ultimate List of Blogging Blogs

FYI

I used to think there are too much blogging blogs, but believe me, Blogging Blogs are very difficult to find! This list took me 2 days to compile and i worked day and night for these 2 days to compile this list.

A lot of blogs put there are not really blogging blogs, they are just a mixed up of blogging tips with other random topics; but I have taken my time to visit the blogs listed here and verified that they are truly blogging blogs.

P.S. – Please know that this list is not a chronological listing or ranking thing or a list based on order of importance. This is just a randomly arranged listing of great blogs as they pop into my head. icon biggrin Top 50 Blogs to Learn Blogging   The Ultimate List of Blogging Blogs

One thing I will want you to do for me is to hit the sharing buttons, It will mean a lot to me considering the time that I have invested into compiling this list. So, SHARE THE HECK OUT OF THIS POST!

http://www.bloggingtipstoday.com/learn-blogging-1395.html


Read more: http://www.bloggingtipstoday.com/learn-blogging-1395.html#ixzz2emY8uKMT
Follow us: @blogtipstoday on Twitter | bloggingtipstoday on Facebook

May Wisdom and the knowledge you gained go with you,



Jim Allen III
Skype: JAllen3D
Everything You Need For Online Success


+1
Jim
Jim Allen

5804
11253 Posts
11253
Invite Me as a Friend
Top 25 Poster
Person Of The Week
RE: Let's Talk In the Kitchen Gets Social - Feel Free to Post ~ No Affiliate Links~
9/13/2013 3:34:24 PM

Your Story is Your Brand

We were halfway to my daughter's piano lesson one freezing night when she asked me "Don't you wonder about people who tell you what to think of them?"

"I'm not sure what you mean," I said. It was three degrees out. I was stuck in traffic, and focused more on the icy road than my daughter's question. "Can you give me an example?"

"Well," she said, "there are kids in my choir at school who say 'I like the way you sing,' and other kids who say 'You are almost as good a singer as me, and I'm the best singer in this choir.'"

"You mean, kids who brag about themselves?"

"Yes," said my daughter, "but I'm talking about a certain kind of bragging. If a girl says 'I made the dance team, isn't that awesome!?' we all scream and we're happy for her. She's allowed to brag, because it's good news and she's happy and we're happy for her too. I'm talking about kids who can't just tell you something good happened to them. They tell you what to think, instead of letting you decide for yourself."

"Aha," I said. "What made you think about that just now?"

"When I was getting your car keys from your office," she said, "I saw a letter on your desk. A guy wrote to you to say 'I'm the best software salesperson in Chicago.' I mean really, Mom. A grownup has to know how silly that sounds, right? Who could call themselves the best software salesperson in Chicago, or anywhere? How would anyone know that? It's juvenile. But the guy had a long resume. He must be forty-five years old."

"What do you think makes people talk about themselves that way?" I wanted to know.

"I guess if they don't tell you they're fantastic, they won't believe it themselves."

Wow, I thought. Not bad for fourteen years old. That's good training - she'll need these lessons later in life. "About the best sales guy in Chicago," I asked my daughter, "what do you think he really thinks about himself?"

"He probably hopes he's a good salesperson," she answered. "He probably wants to be one. I think he throws out that Best Salesperson in Chicago thing hoping that if he says it himself, it might come true. I feel sorry for that man. How is he different from a kid who says 'I'm the best singer in this choir?'

When someone says that, everyone else in choir rolls her eyes. Don't grownups roll their eyes when they hear someone say 'I'm the best salesperson in Chicago?"'

"You would think so," I said, "but grownups have drunk a lot of Kool-Aid that tells them it's perfectly fine to brand yourself that way, as silly as it sounds."

Just then the light turned yellow in front of me, and I rolled to a stop. The car pulling through the intersection in front of me, beating the light, had a bumper sticker that read STEP OUT OF FEAR. Isn't that the truth? I asked the universe.

We've been taught to brand ourselves with fearful zombie branding that screams "Look at me! I'm awesome!" when the human subtext of our branding choices says otherwise. No self-styled Dynamic Recruiting Professional or Results-Based Marketing Leader can convince us that he or she is a thoughtful, self-assured adult, because the fearful/boast-y branding tells us all we need to know.

Personal brands stuffed with praising adjectives like Savvy, Seasoned and Strategic tell us "I don't know you, but I have to let you know that I'm awesome, right off the bat." Robot language like "Bottom-line-focused professional" tells us that a person doesn't know what to say about himself, and so reverts to the done-to-death standard script.

Trophy-based branding like "A Stanford MBA and ten years at Google made me the branding expert I am today" says "I don't know who I am, beneath the degrees and titles." Superlatives like "I'm the best software salesperson in Chicago" make me want to hug a person and say "You are fine, whole and worthy whether you ever sell another piece of software or not."

We can brand ourselves like humans, just by telling our stories. We can do it in our LinkedIn profiles, in our resumes and verbally at job interviews and networking dates.

One of the strangest aspects of the Godzilla branding mindset is the mantra "People brand themselves using zombie language because that's what recruiters want to see." Really? That is not my experience - not by a mile. People who sound like humans rather than machines in their self-descriptions attract other self-assured and eyes-open people, including hiring managers, HR folks and third-party recruiters. What I get out of the argument "I don't like to sound so robotic, but it's necessary" is less "I don't think a human voice in my profile would help me" and more "I'm afraid to sound like myself. It feels very exposed to take off the Full Metal Business Jacket and tell my authentic human story."

Yet who wouldn't find it easier to say "I wasn't sure what to do after college, but my buddy knew a guy in software sales, I fell into and realized I love it" than to make up imaginary Chicago's-best-salesperson awards and confer them on ourselves? Isn't it more honest, and more humble?

Most of us have read the Personals ads at some point, out of curiosity if for no other reason. We wince at the men-seeking-women ads from guys who say "I'm so hip and sexy, chicks really dig me" and from women who write "I'm 40, but I look twenty." Ouch!, we think - is that the only way these people know to present themselves to the world?

It's no different in business branding. We've been told for years to lead with the good stuff in our self-descriptions, begging the question "What is the good stuff?" The good stuff, of course, is the real stuff - the human stuff. We can tell our stories, stay in our bodies, and relax.

The people who get us, deserve us. The people who don't like our stories are welcome to keep looking. We don't need them, and we'll get stronger when we glide right past them on our paths.

If you're wondering what a simple Story Branding paragraph might look like in a LinkedIn profile, here are two examples:

I grew up in big-company Sales management before launching my consulting business, Top Dog Consulting, in 2004. I help Sales leaders get the right people onto their teams and design sales-territory and sales-comp plans that let salespeople focus on customers instead of obscure sales metrics.

I just graduated from Loyola University with my BA in Sociology. I was a Resident Advisor for three years, playing mother hen to twenty-six undergrads, so I know something about human problem-solving in the clinch. I want to help a Chicago company as an inside salesperson or entry-level marketer. Tell me how I can help you!

We don't have to blather on about Strategic Initiatives, bottom-line results, cross-functional teams, multi-skilled self-starters and the rest of the Godzilla lexicon. We can just say "Here's me."

Does your LinkedIn profile bring across your human story, or is it obscured behind layers of corporatespeak robot language that sucks the human juice out of it? If you've got a Darth Vader-type LinkedIn profile and resume, I don't blame you, because countless articles and books have told us to describe ourselves that way. We are entering the age of the Human Workplace, and the Zombie Branding Paradigm is falling away. We can step into our own voices now, and sound like human beings everywhere we go- even at work.

PODCAST: Can I fudge my last job title, now that I'm job-hunting? and other career and workplace questions and answers

Our company is called Human Workplace. Our mission is to reinvent work and career education for people. JOIN us here, JOIN our LinkedIn group and LIKE us on Facebook! Twitter: @humanworkplace

Our 12-week virtual coaching groups like Reinvention Roadmap, Job Search after Fifty and HR with a Human Voice teach new-millennium career muscles and grow mojo for people who are ready to bring themselves to work all the way and put a human voice in their branding.

If you are in Colorado or feel like making a trip there, JOIN us at the Human Workplace Fall Networking Mixer on September 18!

Here is another LinkedIn story, Put a Human Voice in Your Resume, that might be helpful if you are in resume-reinvention mode. Here is a sample Human-Voiced Resume, and here's how to get your own. If you want to send Liz Ryan a connection invitation, please send it to liz@humanworkplace.com. And please FOLLOW Liz's columns!

Below is a poster to remind you of the kinds of stories you'll want to recall and have ready for your next job interview. You can use these Dragon-Slaying Stories on your resume, too! Have a wonderful week.

May Wisdom and the knowledge you gained go with you,



Jim Allen III
Skype: JAllen3D
Everything You Need For Online Success


+1
Jim
Jim Allen

5804
11253 Posts
11253
Invite Me as a Friend
Top 25 Poster
Person Of The Week
RE: Let's Talk In the Kitchen Gets Social - Feel Free to Post ~ No Affiliate Links~
9/13/2013 4:38:13 PM
Here is partly why there is such confusion and no right or wrong at the moment it seems. These are why the author calls emergent times and puts a good spin on things.

The Future of Marketing Has Little To Do With Marketing

While I don’t always have the ability to say yes to writing forewords, I do find time now and then to do so. One of the conditions however is that I’m allowed to share my thoughts, unabridged, with you here. The latest is for a new book, Share This Too, released by Wiley, the publishing house that I also worked with on #WTF, #EOB, #Engage. Thank you to my good friend Paul Fabretti for the opportunity…

The follow up to Share This: The Social Media Handbook for PR Professionals, Share This Too is a practical handbook that outlines the changes taking place in media and marketing. Written by 24 marketing and public relations practitioners, the book covers the state of the media and public relations industry, social media strategy, technology and social networks, online media relations, monitoring and measurement, new skills and expertise, and the future of the industry.

Without further delay, allow me to share this (foreword) too…

The Future of Marketing Has Little To Do with Marketing

Do you realize just how much is changing right now? I promise you that it’s bigger than you think. And your role in this is also much grander than you know or believe. See, disruptive technology, social networks, new influencers, they’re leveling the media hierarchy. The ado of crafting messages, pushing them upon targets, and propagating while attempting to control your story is not only the old way, it’s the very thinking that’s at the forefront of new communications.

This isn’t about the new tools that are before you.

This isn’t about social media or popular social networks.

This isn’t about bloggers and blogging.

Nor is this about tablets, smartphones, and the app economy.

This is about putting the public back in public relations and social in social media and that has nothing to do tools or technology we overly celebrate today. Slow down. Take a breath. While there’s an abundance of change there isn’t a wealth of innovation in processes or methodologies.

The truth is that in a time when we could change everything, we’re running without clarity of direction or vision. We’re not necessarily talking about a revolution as much as we’re conforming revolutionary opportunities into familiar packages. We’re merely taking what we know and applying it to what’s new. In many ways, we’re working against ourselves. But, what’s happening right now is both revolutionary and evolutionary. And in the face of the unknown it is courage the carries us forward and creativity that will open new doors.

This is a time to rethink the value proposition of marketing and communications and your role within it.

Why is what you do important? Stop. Try that answer again. There’s a reason that your friends and family have a hard time understanding what you do for a living. It’s because the value you think you provide and the opportunity that is presenting itself to you are in fact two very different things. Essentially, your experience carried you this far but it is your vision and ambition that will carry you forward. Think again about the value you offer and the value that others say you deliver.

Allow me to share a slice of my life with you…

I’ve fond memories of surfing. I would grab my board and wetsuit, play great music, and head for the beaches of Southern California. The ocean was my sanctuary as I would surf for recreation, therapy and also tranquility. There was just something about the smell of the ocean, the sound of the waves, and the ability to dance with Mother Nature in a way where she let you lead and you appreciated the momentary gesture.

When snow boarding grew in popularity, I immediately embraced it. I did so because I saw it an art form that was easy to categorize against something familiar. In fact I thought of it as winter surfing and I was wrong to do so. I brought to something new my previous experience and expected it to carry me forward into new territory in a very different environment. What I didn’t bring along was a new and open mindset. I over confidently got on my board, leaned back as you do in surfing and set out to surf that mountain the way I thought I should. I learned, quite painfully, that I did the very thing that you’re not supposed to do. See, in surfing, and skateboarding, your back foot is essentially the rudder. You steer by leaning back and using your back foot to steer your course. In snowboarding, it’s the exact opposite. You lean forward.

All it took was someone to point out that there was a different philosophy to the approach. Once they did, I was as soulful on a snowboard as I was surfing. It just took an open mind, perseverance, and several ice packs.

Today in what is nothing less than an emergent moment for marketing and communications, I see even the best of them leaning back instead of leaning forward. It takes a different philosophy. It takes a different approach. If you take a moment to think about it, everything is different about what’s taking place now and its direction and future is unwritten.

Again I ask. What is the value of what you do? What’s in it for you, your business and those with whom you engage? This time, think about it beyond the company you represent. Think about it from the perspective of the people you’re hoping to reach…every step of the way. People are part of everything you do now and you are also among them.

Value is not boundless. Value in the eye of the beholder and it varies based on the context of the relationship and your desired outcomes. It is relationships after all that form the foundation of business. Marketing and communications are merely enablers for conveying value while also investing in and reinforcing relationships.

What you do and how you do it now serves a higher purpose. This is why I believe that your role in this is much grander than you may realize or believe. Lean forward.

Presentation1

May Wisdom and the knowledge you gained go with you,



Jim Allen III
Skype: JAllen3D
Everything You Need For Online Success


+1
Jim
Jim Allen

5804
11253 Posts
11253
Invite Me as a Friend
Top 25 Poster
Person Of The Week
RE: Let's Talk In the Kitchen Gets Social - Feel Free to Post ~ No Affiliate Links~
9/13/2013 5:03:45 PM

US & World

Think Managing Federal Email Records Is Hard? Wait for Snapchat Records

Email

Once upon a time, when federal employees used personal email for government communication, it was easy to call evasion, subterfuge or plain old trickery aimed at avoiding federal records-preservation requirements.

When some of President Bush’s political advisers used Republican National Committee accounts — designated for political-only emails — to communicate about the firing of U.S. attorneys in 2007, the White House was quick to admit fault, launch an internal investigation and beef up its own email retention policy.

As email and other forms of digital communication have become ubiquitous in Washington and elsewhere, though, it’s become increasingly difficult to stanch the flow of emails leaking between professional and personal accounts.

At the same time, new third-party sites and services such as Facebook and Twitter have proliferated, making it difficult and confusing for federal officials to properly store information that should be available for Freedom of Information Act requesters and future historians.

How, for instance, should a federal official handle a text message to a personal cellphone from a friend and coworker that contains mostly personal information but one piece of important business? These questions become harder when it comes to new applications such as SnapChat that are specifically designed to make it difficult to preserve information, said Andrew McLaughlin, a former deputy U.S. chief technology officer.

McLaughlin raised such issues Tuesday during a House Oversight and Government Reform Committee hearing focused on preventing federal transparency law violations.

Officials at the White House and most federal agencies are allowed to conduct some business on personal email accounts if their work accounts are unavailable but are instructed to forward those emails to a work account so they’re discoverable during FOIA requests. The oversight committee’s ranking member Rep. Elijah Cummings, D-Md., hasintroduced legislation that would make copying such emails within five days a legal requirement.

McLaughlin was reprimanded in 2010 when the response to a FOIA request revealed he had conducted some White House business on his Gmail account and not forwarded the messages, violating the 1978 Presidential Records Act.

On Tuesday, McLaughlin called himself “a poster child for the typical mid-level official who tries to be conscientious [about maintaining federal records] but misses some things.”

He suggested that agencies or lawmakers should create a standard method such as using screenshots for federal employees to transfer information from third-party services such as text messages and Facebook posts to FOIA-able government email accounts.

McLaughlin also suggested that during records management training, federal employees should be urged to put language in the signature lines of their personal email and social media accounts urging people to contact them via government email for official business.

If employees are wary of their government accounts being spammed, they could use automated forms that forward information to those accounts but hide the addresses, he said. Many media companies use similar forms.

House Oversight Chairman Darrell Issa, R-Calif., has been pressing for more accountability and traceability of federal workers’ emails since soon after he took over the chairmanship in 2011. Witnesses at Tuesday’s hearing were all Obama administration officials who had also failed to forward records from personal to government email accounts that were later discovered by FOIA requesters or congressional investigators.

In most cases, the officials attributed the failure to poor oversight, long work hours and a deluge of email that sometimes blurs the lines between personal and professional.

Republican committee members lashed out at former Environmental Protection Agency administrator Lisa Jackson over an email exchange with a friend who was also a registered lobbyist and had requested an official meeting with Jackson within the email chain.

Jackson, who asked the friend to send future emails to a personal account, told lawmakers she believed the friend had completed her official business and that the remainder of the email chain would just be old friends chatting. Issa shot back that, by moving the conversation to a personal account, Jackson was effectively giving herself authority, rather than a FOIA officer, to decide where the line lay between a public official talking with a lobbyist and two friends catching up.

Image: Flickr, Ian Lamont

This article originally published at Nextgov here

http://mashable.com/2013/09/13/federal-email-records/?utm_cid=mash-prod-email-topstories&utm_emailalert=daily

May Wisdom and the knowledge you gained go with you,



Jim Allen III
Skype: JAllen3D
Everything You Need For Online Success


+1