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Dave Cottrell

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RE: Let's Talk In the Kitchen Gets Social - Feel Free to Post ~ No Affiliate Links~
10/11/2013 5:59:59 PM
Wow! Good stuff, Jim. It makes me feel a lot better, too, since I've been trying to convince people I advise in SEO work of this very thing. Folks are getting sucked into spending so much time getting people to their social sites that they forget about that all important reality of business: You have to get the conversions! Which means you have to get them back and engaged on your OWN site.

Thanks for a great share, Jim.

Dave
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Jim
Jim Allen

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RE: Let's Talk In the Kitchen Gets Social - Feel Free to Post ~ No Affiliate Links~
10/11/2013 11:40:06 PM
It is all a changing Dave, this is for sure. But the basic concept has always been to get, keep, and bring back eyses to your site and social has to be incorporated but so that the socializing takes place on your money site and not someone elses.

Quote:
Wow! Good stuff, Jim. It makes me feel a lot better, too, since I've been trying to convince people I advise in SEO work of this very thing. Folks are getting sucked into spending so much time getting people to their social sites that they forget about that all important reality of business: You have to get the conversions! Which means you have to get them back and engaged on your OWN site.

Thanks for a great share, Jim.

Dave

May Wisdom and the knowledge you gained go with you,



Jim Allen III
Skype: JAllen3D
Everything You Need For Online Success


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Jim
Jim Allen

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Apple Just Ended the Era of Paid Operating Systems
10/22/2013 11:07:49 PM

Apple Just Ended the Era of Paid Operating Systems

Craig Federighi announces pricing on OS X Mavericks earlier today. Photo: Christina Bonnington/WIRED

The desktop operating system is dead as a major profit center, and Apple just delivered the obituary.

Amid a slew of incremental improvements to its iPad tablets and MacBook laptops, Apple today announced some landmark news about its oldest surviving operating system: It will not charge for the latest big upgrade, Mac OS X 10.9 Mavericks, breaking from a tradition that goes back 16 years and shining a light on a long-unfolding reversal in how tech profits are made. Eighteen years ago, the tech industry’s dominant company made nearly half its revenue selling OS licenses. Now, as Apple just confirmed, the prices of OS licenses are headed towards zilch.

Prices of Apple’s Mac OS X have long been on the wane. After four releases that cost $129, Apple dropped the operating system’s upgrade price to $29 with 2009’s OS X 10.6 Snow Leopard, and then to $19 with last year’s OS X 10.8 Mountain Lion. Microsoft — the king of the operating system in the ’80s and ’90s and on into the aughts — still charges PC makers who sell the Windows OS preloaded on their desktop and laptop machines, but that business is shrinking, thanks in large part to the continued success of Apple. And just last week, Microsoft announced that, much like Apple, it would not charge consumers who upgrade their machines to the latest version of Windows, version 8.1.

Part of what’s going on here is that the low-cost mobile ecosystem has changed the way people think about operating system software. Smartphones and tablets have left traditional computers in the dust, and their operating systems and apps are overwhelmingly free. Upgrades to Apple’s iOS platform — which powers the company’s iPads tablets and iPhones — have long been free, as have new versions of Google’s Android mobile OS. Like Microsoft, Google supplies operating systems to outside hardware makers, but unlike Microsoft, it doesn’t charge them for the software. Phone and tablet makers can load Android on their devices for free.

So, as the mobile world takes off, it’s only natural that the desktop and laptop world would move towards the free model as well.

Microsoft’s OS sales once generated 47 percent of its revenue, but they contributed just 25 percent last year on decelerating Windows licensing (and even that figure is inflated by ad revenue from Windows Live). In response, Microsoft is restructuring as a “devices and services” business — meaning a company that sells hardware like the Xbox and web services like Azure. In other words, it’s becoming more like Apple. Apple isn’t really a software company. It makes software and services that run on its own hardware devices.

In a way, operating systems are returning to their roots as a kind of loss leader. Before the personal computer revolution of the late 1970s, operating systems were just one piece in a vertically integrated stack of technology, a stack that also also included hardware and support services. Operating systems like Unix and VMS were used to sell minicomputers and workstations, and companies made their profits on hardware and support contracts. OSes such as BSD UNIX were completely free, and programmers would pass them around at will. Under the same philosophy, Apple gave away new versions of its Macintosh operating system until the crisis years of the late 1990s, when hardware sales slowed dramatically.

In the rapidly developing smartphone and tablet markets, tightly-coupled stacks are once again dominant, so OS makers can subsidize their operating systems with profit from the products integrated into them. Google, for example, subsidizes its mobile OS by selling online ads, and, in theory at least, by selling Motorola-branded hardware. Apple’s iPhone profits come from hardware and service sales, not the OS.

“The $0 [Mavericks] price is linked to the trend towards vertical integration,” says programmer and longtime OS X watcher John Siracusa. “A company that makes both the hardware and the software for a device can choose where to put its profit margins. Given the proven magic of ‘free’ in the minds of consumers, it’s better to put all the profit in a single basket. Free hardware is difficult to pull off, so software gets the nod: buy our hardware, get our software for free.”

Yes, even Microsoft is moving towards the vertical stack. It recently acquired phone maker Nokia and sells its own tablets. But this game of cross-subsidizing the operating system will be tougher for Microsoft, since the company is no Apple when it comes to hardware — and no Google when it comes to online services. The company rose to prominence in the horizontal PC era, when Microsoft could play one hardware vendor against another, dictate prices, and keep a computer’s hefty OS markup hidden from consumers. Those were the days.

“The OS always ‘seemed’ free. You got it with your computer,” says former Microsoftie Joel Spolsky. “Doesn’t mean it wasn’t a profit center. Probably the only people who noticed the price of Windows were the people who went out to the store to buy a newer OS for their older computer to upgrade it, but I don’t think that was a super-mainstream thing to do. Most people didn’t upgrade their OS until they got a new computer.”

So to the average consumer, the 21st Century sea change in OS pricing might not be particularly apparent. But to Microsoft shareholders, it will look very real and very scary. The company must make up that 25 percent somewhere else.

http://www.wired.com/business/2013/10/apple-ends-paid-oses/

May Wisdom and the knowledge you gained go with you,



Jim Allen III
Skype: JAllen3D
Everything You Need For Online Success


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Jim
Jim Allen

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RE: Let's Talk In the Kitchen Gets Social - Feel Free to Post ~ No Affiliate Links~
11/20/2013 3:59:21 PM
Have you looked at Chromecast?

Published on Aug 28, 2013

Will and Norm spent the last month testing Google's $35 set-top box, the Chromecast. Here they share the results of their long-term testing in an extended Chromecast review.


May Wisdom and the knowledge you gained go with you,



Jim Allen III
Skype: JAllen3D
Everything You Need For Online Success


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Jim
Jim Allen

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RE: Let's Talk In the Kitchen Gets Social - Feel Free to Post ~ No Affiliate Links~
11/26/2013 1:01:45 PM

While clearing emails this morning I came across this one from an email list I have belonged to for what seems like ages. Early to Rise is the heading and a very good series to subscribe to.

I found this one quite enlightening, that will be beneficial all who dream of becoming wealthier. Remember wealth is not necessarily monetary. I hope this helps in your efforts while reaching for your dreams. Good Tuesday Morning to you.

Jim Allen III

How to Get Richer (or Poorer)

You go to lunch with a colleague. Everything is good. When the waiter puts the bill on the table, the total is $26.

Do you pick it up? Do you wait and hope he does? Or do you suggest you split it?

On the surface, this is a minor decision. But in truth, it is one of a million chances you've had, have, and will have to become wealthier.

A cheapskate might look at it this way:

If I pay the whole bill, I'll be $26 poorer.

If we split the bill, I'll be $13 poorer.

If I can get him to pay it, I'll be $13 richer.

To the cheapskate, the best decision is obvious. So when the bill arrives, he gets up to "go to the bathroom," hoping he'll be $13 richer when he returns.

But I have a different view. Wealth building, like quantum mechanics, often operates according to laws that seem contrary to what is "obvious."

Paying the tab, in other words, might actually make you richer. Because the $13 you spend on your lunch partner might give you a return of much more than $13.

Your generosity might signal to him that you are the kind of person he can trust. It might tell him you are someone who is willing to give first without demanding recompense. If he sees you in that light, a relationship might be seeded by this small investment on your part. A year later - it is possible to imagine - he might recommend you for a promotion when he himself gets promoted to head up your department.

It depends on your assessment of his character.

If he impresses you as a person who believes - as you do - in reciprocity, you will know that the $13 is a wise investment. If, on the other hand, he shows you that he is a person who believes in exploiting others, the wise move might be to pay only your share of the bill and not develop the relationship any further.

In either case, you are richer.

In the first case, you are richer in a potentially lucrative business relationship. In the second case, you are richer in knowledge - knowledge about him that can help you avoid trouble or seize opportunity in the future.

I am making two points: First, almost every event in your life is an opportunity for you to become richer. And second, by seeing every situation as a wealth-building opportunity, you can take the actions that will gradually make you very rich.

The people I call "instinctive wealth builders" understand this on a gut level. They see every transaction - social, personal, or business - as a wealth-related opportunity. They are always angling, even subconsciously, to increase their wealth.

Most of us aren't born with that instinct. For us, a casual conversation is just a casual conversation. And choosing to join a club or hire or fire an employee is that and nothingmore.

But the moment we put this principle into practice, we see the world very differently. Its potential is no longer limited. It is enormous, maybe even infinite. And we view every action we engage in as a chance - big or small - to increase or diminish our wealth.

Train yourself to ask the following four questions - keeping in mind that every situation, big or small, is an opportunity for you to become richer...

[if !supportLists]1. [endif]"In what way is this an opportunity for me to become more wealthy?" (Note: I don't ask, "Is this a wealth-building opportunity?" - because every situation is a wealth-building opportunity.)

[if !supportLists]2. [endif]"What is the potential of this opportunity?"

[if !supportLists]3. [endif]"What are the possible problems with this opportunity?"

[if !supportLists]4. [endif]"What can I do to seize this opportunity?"

Look at every situation you find yourself in as an opportunity to make yourself richer.

And I do mean every situation, even the most mundane. This includes:

[if !supportLists]· [endif]The first thought you put in your mind when you wake up each morning.

[if !supportLists]· [endif]What you listen to on your commute to work.

[if !supportLists]· [endif]How you greet your boss and fellow workers.

[if !supportLists]· [endif]What you talk about at the coffee machine.

[if !supportLists]· [endif]The expression on your face and the firmness of your grip when you shake hands.

[if !supportLists]· [endif]The conversation you initiate with the person next to you on a plane.

[if !supportLists]· [endif]Whether you buy a brand-new car or a used one.

[if !supportLists]· [endif]How your voice sounds when you answer the phone.

[if !supportLists]· [endif]How you prepare for a meeting.

[if !supportLists]· [endif]Whether you buy your clothes at Saks or Marshalls.

[if !supportLists]· [endif]Whether you go out to lunch or eat at your desk.

Some of your opportunities will be small and some large. But by asking yourself these four questions first, you will bring your batting average way up...

If you make it a habit to approach every situation this way, it will soon become automatic. And before you know it, you will have seized hundreds - even thousands - of wealth-building opportunities... each one making you a littler richer.

[Ed. Note. Mark Morgan Ford was the creator of Early To Rise. In 2011, Mark retired from ETR and now writes the Palm Beach Letter. His advice, in our opinion, continues to get better and better with every essay, particularly in the controversial ones we have shared today. We encourage you to read everything you can that has been written by Mark.]

May Wisdom and the knowledge you gained go with you,



Jim Allen III
Skype: JAllen3D
Everything You Need For Online Success


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