Hi Martha;
==========================================
I had to read your article and the picture brought tears to my eyes. ... You are a great writer
==========================================
Thank you, Martha! I love writing, so that means a lot to me.
==========================================
I tried to be different in my nursery and it didn't quite pan out for me. My problem is more of location.
==========================================
May I tell you a short story?
In Hawaii, there is a small strip of land, roughly 1 mile by 52 miles, called "The Kona Region." Only coffee grown in that small strip of land is real Kona coffee. All other is Hawaiian coffee, but not Kona coffee.
Back in 1999, I got an email from the owner of a Kona plantation. They were trying to make their plantation work, but it was hard. It was a husband, wife and small son who helped them pick beans. But, how could they let the world know about their coffee when they lived in such a remote place.
Together, the three of them were producing about 28,000 pounds of coffee beans a year (all the farm grew) - but how to get it out there was their question.
They had a website, but it had been online for 2 years and never ever sold enough to even pay their hosting, nevermind support the family and farm. They were ready to throw in the towel and take it offline to save the cost of hosting.
Fate perhaps, but they happened to read a newsletter written by one of my clients. So they called him and told him their story. He said - don't quit. Please hire Linda. She will help you.
I will never forget the phone call I got when they were featured in Forbes. She was laughing and almost crying at the same time and saying they can hardly keep up with orders. They had to call all their friends to help pack orders while her husband roasted coffee like crazy.
Today, they are producing and roasting over 750,000 pounds of year and are the number one exporter of green coffee beans as well. They provide employment to an entire staff of pickers and roasters and have office staff, too.
I am now doing their marketing on an ongoing basis. It makes me really, really proud to be able to be part of their growth. To know that not only can dreams come true, but for this company, I helped make them happen.
Martha, for small businesses, the web truly can be the solution to the limitations of location. It can make or break people.
When I see all the garbage on the Internet, the schemes and scams, and the bogus "how to make money online" programs - that's why I get so passionate and outspoken about them.
Because I do know what works, and I've spent 10 years helping small businesses, one at a time, figure out this "Internet" thing. It really gets me fired up when I see people feeding out bad advice. That's why I'm writing my tutorials, too... because if I'm going to complain about what's out there, I should at least offer an alternative.
: )
Linda
P.S. When I offer my tutorials, I'll offer the test drives to my own forum group at Adland first.
P.P.S. For anyone that's a coffee drinker, the private reserve and peaberry are very, very nice. It's at KoaCoffee.com - click on coffeestore. (and you can see some of my work, too)
|