Thanks, Linda
Is it a good read? Well, it's informative, and readable. I have a problem with the author's ego, but setting that aside, he seems to know his stuff. Huge bibliography, which includes the Cialdini book you cited. I haven't read that one. The only one on this subject I've read previously is Kurt Mortensen, Maximum Influence.
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(I'm going to offer to test drive it on a small group of people before I do a grand scale launch, though.)
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If that was an aside to me, lol, I volunteer! ;-) The last psychology class I took was in high school, and you already know how long ago that was. I'm accused of being left-brained (with some justification), so if you can teach it to me, you can teach it to anyone.
Cheri
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