Hi Kathleen,
I don't know about anyone else, but when the explanation includes words not normally used in everyday language (ie, 'algorithm') I turn off. Or if a 'business' has a name that, when I say it out loud, makes no sense I turn off.
Unfortunately, the language and method used by this owner is not illegal, but it is certainly misleading. I'm so glad that various people I've come into conatct with are doing due diligence the way you are! Sadly, I think a lot of people are going to be durped by this scam.
I'm with Lee - I hang onto my money till there's no doubt in my mind and when I know where to go to hunt down the owners if I need to!
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