Jason these are excellent points! Sometimes when I get an awful sounding email-I will to tell them why as a potential buyer they lost me-9 times out of 10 they will justify why "they" wanted it like it is. Well if I'm the buyer-I want to be moved to buy!
ANY sales letter with URGENT in the title-gets trashed! It is highly presumtious to decide that something that might be a good program is urgent to me and I must open it right now! People need to read the sales material they are signing up to send out-I still cringe at some of the early stuff that I put my name to-yikes!
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