1. You don't make people feel safe when they order.
Remind people that they
are ordering through a secure
server. Tell them you won't sell their e-mail
address
and all their information will be kept confidential.
2.
You don't make your ad copy attractive. Your ad
lists features instead of
benefits. The headline does
not attract at your target audience. You don't
l.ist any
testimonials or guarantees included in your ad.
3. You
don't remind people to come back and visit.
People usually don't purchase the
first time they visit.
The more times they visit your site, the greater
the
chance they will b.uy. The most effective way is to give
them a f.ree
subscription to your e-zine.
4. You don't let people know anything
about your
business. They will feel more comfortable if they know
who they
are buying from. Publish a section called
"About Us" on your web site.
Include your business
history, profile of employees, contact information
etc.
5. You don't give people as many ordering options
as
possible. Accept c.redit cards, checks, money orders,
and other forms
of electronic payments. Take orders
by phone, e-mail, web site, fax, mail,
etc.
6. You don't make your web site look professional.
You want
to have y.our own domain name. Your web
site should be easy to navigate
through. The graphics
should be related to the theme of your web
site.
7. You don't let people read your ad before they get
your
freebie. When you use f.ree stuff to lure people
to your web site include it
below your ad copy or on
another web page. If you l.ist the freebie above
your
ad they may n.ever look to see what you're selling.
8. You
don't attract the target audience that would
b.uy your product or service. A
simple way to do
this is to survey your existing customers to see
what
attracted them to b.uy. This information will help
you improve your
target marketing and advertising.
9. You don't test and improve your
ad copy. There
are many people who write an ad copy and n.ever
change it.
You have to continually test and improve
your ad copy to get the highest
possible response
rate.
10. You don't give people any urgency to
b.uy now.
Many people are interested in your product but they
put off
buying it till later and eventually forget about
it. Entice them to b.uy now
with a freebie or discount
and include a deadline date when the o.ffer
ends.
Quote of the Day:
"A dose of adversity is often as needful
as a dose of
medicine." -- American proverb
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