Advertising Daily does not mean that you do it in the same
place every day. You should have a different advertising
resource list for every day of the week that you devote to
working your business.
Even if you have multiple communities that you belong to.
They all have threads, forums, groups and places that
welcome your ads. Use them your business will grow and
while you are advertising you should consider this as part
of your Marketing Arsenal
If you've been following what's been going on in the last
few days in the Internet Marketing scene then I'm sure by
now you've at least heard about DesktopLightning.com.
A lot of people are saying really good things about the
site, but are they true?
I decided to write up an honest review of the site,
covering what I believe to be its strengths and its
weaknesses, just to clear it up once and for all...
=======================================
DesktopLightning.com - Strengths and Weaknesses
=======================================
Overall Rating: 4.5 / 5 stars (* * * * 1/2)
In A Nutshell -------------
A catchy new viral marketing tool, capable of broadcasting
messages directly to people's desktops. Easy to use, and
caters primarily to those who have something they want to
promote and are looking for a better way to do it.
(Read on for why I didn't give it 5 stars)
1. Initial Impressions ----------------------
When I was first introduced to DesktopLightning.com, I
wasn't quite sure exactly what to think. Everyone was
saying it was going to be more powerful than e-mail
marketing, but this seemed like too bold of a claim.
I signed up anyway, since I usually give things a chance --
that's how I have found the several sites I do really
trust and rely on. The sign up process did take about 60
seconds, as advertised, and their software program
downloaded and installed in about 30 seconds. No long,
tedious install processes here. If you own downloadable
software, you might want to take a look at how quick
their install process is. Right after installing the
software, it ran immediately, and I was quickly presented
with a tool to invite my friends. Within one-click's
access was my Inbox, the tool to send broadcasts, a
statistics page, and my favorite, the "Build Your
Network" page.
I'll get more into why that's my favorite page later.
2.Viral Growth ---------------
This is where the site really shines, in my opinion. The
purpose of a viral marketing site is that you should be
able to invite just a few people, and then it will start
growing on its own.
Many sites claim to work like this, but few actually work
as advertised. I'm not sure if it's because of their
unique concept or the slick implementation, but this site
is REALLY viral. Here's some of the testimonials they
got, which I think sum it up pretty well:
"I haven't ever seen a system build a downline so fast. I
joined your program just to try something new. Four
days later I had a downline of 43 people.This is
unbelievable."
~ Harry Joseph
"I invited just a handful of people only a few days ago and
I already have 48 members on 5 levels below me. I am going
to keep promoting this, but I see it has a life of it's own
now. I couldn't stop my network from expanding if I wanted
to!"
~ David Parton
"This website is so viral - I received over 100
sign-ups and my network is already 5 levels deep in
less than 48 hours."
~ Rene Keiser
Although they obviously can't guarantee results for anyone,
the general consesus is that most people who do get those
initial few people in are experiencing results similar to
these. I give DesktopLightning.com an A+ for spreading
like wildfire.
3. Direct-To-Desktop Broadcasts
-------------------------------
So, once you have the people in your network from the
direct invitations and the viral growth, then it really
gets cool. Now is when you get to broadcast whatever
message you want directly to their desktops. Gone are
the days of sending out emails and wondering if they were
received due to spam filters and crowded inboxes. If
you upgrade to their Platinum membership, then you can even
get exact statistics on the percentage of your broadcasts
that were opened, but the Platinum membership is not the
subject of this review. Here's how it works -- the
DesktopLightning.com software is what allows the
direct-to-desktop communication to be received. Since
everyone in your network will have the
DesktopLightning.com application installed, just as you do,
this is what allows such smooth and instant communication
to occur.
Within one hour of your sending the message, everyone in
your network who is online will receive a notification on
their desktop that they can click to read your message.
Anyone who isn't online at the time will receive it when
they log on next. I'm sure you can see why this type
of communication has been more successful than email as of
late, so I won't get into it too much here. The basic
point though is that there's no way your message can be
lost, overlooked, or blocked by any filters. If you
upgrade to their Platinum service you can do things like
embed video and sound right into the broadcast, but
again, I'll save the Platinum service for another review.
4. Building Your Network
------------------------
Most sites out there nowadays don't really help you build a
network of people below you. They just throw you a URL
and tell you to run with it. While this works for
most advanced people, it's not something that's very easy
for people who are just starting out.
DesktopLightning.com went really far this time to make sure
that everyone has a way to bring people into their
network, regardless of skill level. When you click on
the "Build Your Network" link from within their
application, you'll be presented with a surprising number
of tools to help you build your downline. Everything
from banners, to popups, to text ads, to invitation
tools, to emails to send out, etc.
Then,they continue to offer something which I haven't seen
on any Internet Marketing site yet -- they have a
"Starting From Scratch" section, designed specifically
for people who have no list and no website with traffic.
If you're in that position, then you'll love this
section, since they detail specific strategies you can use
to promote DesktopLightning.com (or anything for that
matter), even if you don't have anything to start with.
Quite a valuable resource.
5. Not For Everyone -------------------
With all that said, the only downside to
DesktopLightning.com is that it's not for everyone.
Of course, some might see that as an upside, since it's a
more targetted opportunity. Basically, the bottom
line is that DesktopLightning.com is a promotional tool.
You need to have something you want to promote or
advertise before you can really make use of the site.
This is all due to the fact that the basic concept is that
you build a viral network of people, and then broadcast
something to it. But, this "something" is whatever you
want, so you must already have something you'd want to
send to a lot of people. If you don't have something
yet, you could start building your network first, and
then once you get something to promote you'll be ready to
launch it immediately. If you do have something to
promote, that's when the site really shines.
6. Conclusion -------------
I would recommend this site to anyone who has something to
promote or advertise. It definitely works, and your
downline will grow extremely fast if you put some energy
into getting it started. The direct-to-desktop
broadcasts are a killer app in today's online climate,
where emails barely even get through anymore. The only
reason I didn't give it 5 stars is that it has nothing to
offer for people who don't have anything to promote or
advertise yet. If you want to advertise or promote
something to a lot of people in a unique and poweful way,
then this site is for you.
=========================================
At any rate, my general opinion is that since it's so quick
to set up and try, if you have something you want to
promote you might as well go check it out.
You can always remove it later if you decide you don't like
it.
Here's the link where you can sign up:
http://Desktop.ULearn2Earn.net
Enjoy! :)
Jim Allen III
|