Hi, Judy,

Welcome to the real world!

There are hundreds of people at Adland and in other places who cannot see that publishing an out-right and obvious lie in their first line of text in a message tends to destroy the message. If you can't believe the first thing they say - how can you possibly believe what comes afterwards?

Unfortunately, the web does have a very strange effect upon far too many people.

It makes them gullible.

It makes them stupid.

It turns them into liars.

I refer back to my tongue-in-cheek post about needing a new Hummer because I had a puncture in the one I already owned.

I have had people asking me what programme I used and what my email (to my enormously responsive list) said.

Ohhh! The fun I could have had at their expense - and the money I could have made by selling them my secret (after all, like many of us, I have a hard drive just packed with great programmes).

The Old Coot

^{Hi, Rudy and Jenny,}

^{The world of the Internet Marketer, fortunately, is only a very, very small part of what happens on the web.}

^{As I have said before, I.M.ers have an almost incestuous relationship with each other and are quite happy to indulge in acts that, in the real world, they would never have the courage to perpetrate. Like locusts in a field of corn, they are all out to get what they can for themselves.}

^{Regulation might help but let me put two questions to you - the first you will have seen many times:-}

^{1) Why, when a driver gets behind the wheel of a fast car does he become an imbecile, determined to have his own way and drive every other imbecile off the road if they should get in his way?}

^{2) Why, when he gets behind the keyboard of his computr does an internet marketer become a feckless. immoral, lying son of a bitch?}

^{All the regulation in the world has not stopped idiots in their fast cars - why should it have any more effect upon idiots behind their keyboards?}

^{The Old Coot}

^{p.s. I know I am guilty of generalisation - but the good guys know who they are and probably have enough savvy to know I am using a very broad brush to make a very clear case.}