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Re: How correctly to write advertisements for Russia?
7/12/2005 8:23:35 AM
Thanks Sergey, This has really opened my eyes to the cultural differences between countries.
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Re: How correctly to write advertisements for Russia?
7/12/2005 10:08:27 PM
Hi Armir, I pulled the information and translated it in a free translator. Although free translators are not perfect it will help understand what is being said more clearly. Here is the translated verison of the post by: Sergey Lyangasov ------------------------------------------ 1. this public are frequently valued humor - perhaps, ingogda of above entire rest. The discussion deals not with the dull demonstration of finger in the hope, that all will neigh and kupyat, but about dosed, a little boundary, slightly erotic painted stebe, which must it was banal and primitive. Irony and intellectual playful steb - this is what they tsenyat also on that tyuey smotryat positively! 2. this public VERY, as 4 already he said, was skeptical and distrustful. In it outstanding immunity against "snikersov" and "fresh solution" in the form malodorous "Mentosa". Not without reason first, who devises parodies to these advertisements, appear RuNet users. 4 it would send to you the pair of the files, which you would convince, but it were not confident that it was hypocritical me they will understand correctly; 3. this is THE INTELLECTUAL public, which it is very loved crosswords, Quests, clever chafings of themes, disputes to umnyake and entire similar; 4. this is the public, which away not to poimet' muff learned any secret secret; 5. this public is inclined it gossipped and it washed the bones - i.e., the psychoes-virus and memy, connected with the danger and by sex are extended in its medium as forest fire. Virus marketing in this medium - it is simple finding! 6. this public it is loved entertainment and games is not inclined it expended money is not thus far convinced of the fact that goods to it is very necessary and, that it cannot reached for free; 7. in the life it can it was laconic and it was not loved excess "patsanskikh markets" and others dancing lingual it fell; 8. it is well received line of reasoning and it is bad - superfluous emotional factors "from itself"; 9. it avoids yanskikh emotions - for example, enthusiasm - it sold to it "clear solnyshko, which it was shone and raduyet" difficultly. It frequently came it sold "the yellow round heater, which can it helped you more rapidly it dried after rain because of the special system configuration - not requiring installation and extremely simple in the operation". Here in this context the magnetic words (4 them it isolated specially) ACTUALLY will be it worked; 10. this public not terpyat familiarity - do not risk in the first paragraph, "poking" in them by incorrect personal pronoun. Many of our people lyubyat it longer retained distance between them and by you, so that consider their faster as careful tomcats, than as the puppies, that immediately climb to you to the hands; 11. this public is notloved TOO great exaggerations and epatazha. 12. it is not tolerated straight orders and visit. Only if you already attained confidence, he soglasyatsya it listened to your straight orders. This public is subordinated only to that, who for it authority. 13. this public is magnanimous, curious, benevolent and forgiving. It is loved, when you prislushivayetes' to its opinion, it is loved it a little bent innocent ponty, it grumbled, it played and gave intelligent advice. It does not wake it for life reproached you, if you completed error - certainly, if you correct it. 14. she has the same physiology and the same deep mental special features as man in any other country of peace. Her values and desires are directed in essence toward the valuable contact, the respect for their significance and individuality, the earnings, the savings, where this is possible and restraint in the estimations. 15. it very kreativna is disposed in essence to the healthy sober calculation and the conservatism. 16. from the point of view NLP it has the strong kinesthetic modality (it is inclined something made, it moved, it accomplished, it was anxious, it was laconic, practical, thorough) and discrete modality - rationality, confidence to a strict style, certain zanudnost' and confidence to the simple, kondovomu, artless "peasant" style of account. This it is not meant, that it is not loved bass or does not understand advertisement in the verses, but you must greatly it tried so that ACTUALLY effective and good product would give to her. To man, who kollektsioniruyet rollers with the black humor and Masyaney cannot it sold with the aid of the command: "A well of beri this goods, goat"! Consider all this in the selection of necessary word- magnets. The words, which appeal to feelings, will be stronger magnets. For example, such words as "not difficult felt", The "oshchutimyy effect", "the easy motion of cursor to the button it called" and so on; 17. it is inclined, it was rather enraptured by the fact, as they deftly winnowed it, than it was agitated. But if machination is noted in the process - that for this possible it obtained on the head by candlestick - that also it was occurred, if you tychete by its snout into your advertising tests without taking into account its mental acuity; 18. she IS VERY loved, when the solutions of her problems propose to her, but before accepted them it in view of certain its prizhimistosti and children's ambitsioznosti is well decomposed them on the arguments. Especially if they paid; 19. it knows how it was noble, grateful and hospitable - if you helped it or generally showed some service, it wakes he tried it paid back to you the same. Here it is very subjected to so-called "memu of balance" how use many kidaly; 20. it influence such methods, as "it defied", "hooked self-appraisal" and "gave line of reasoning". It is also inclined it divided all into "its and strangers", after which its judgment they lose the lion's share of objectivity. 21. it nostal'gichna is patriotic - the such strange mixture of otvyaznogo Dzena with the Communist "for the native land to the knife to poydu" and "Vindouz will toil give!". 22. it is moderately lazy and disorderly. It is inclined to the superstitions, the prompt stereotypes and it is yielding to The in'skomu influence - soft and it is more similar to Aykido than to karate - both on the form and in the content. Free translation resource: http://www.systranbox.com/systran/box, converts all languages Jerry Booker P.S. Write Powerful Email and bring Cash to your inbox: You deserve it! http://tinyurl.com/drptz
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Sergey Lyangasov

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Re: How correctly to write advertisements for Russia?
7/13/2005 2:19:36 PM
Hi Jerry, If someone thinks, that he has received that information that was written it at all so. That correctly it to translate the program, and the professional is necessary not. Thank Jerry for your service. Sergey
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Lisa Lomas

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Re: How correctly to write advertisements for Russia?
7/14/2005 5:51:26 PM
Hello Sergey, Yes please carry on with this subject, I really think as marketers its important to understand other countries values. Thank you for the invitation to your forum. Kindest Regards Lisa Lomas
Thinking of visiting New Zealand. A must see is Hawkes Bay, Hastings. http://www.hawkesbaymotel.co.nz
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Re: How correctly to write advertisements for Russia?
7/14/2005 7:10:48 PM
Hi Sergey. I agree with Ania, please do translate for all of us who know only one language(too bad for us). It is quite interesting to meet different people from other cultures and can be so gratifying learning new areas of the world. Peace and Success, Eleanor
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