Hi,
in response to the question(s) re Newsletters and Business Cards.
Starting with Business Cards. Going back to my hundreds of accounts when I was actively in Advertising & Marketing (not online). The first question/statement I would always make to a contact client was "can you encapsulate your business on a business card?" Amazingly very few could in a meaningful way.
Once they could it established a focus and a direction for my activities, but if the client couldn't do it - it meant he had an immediate problem as it meant he did not understand where his business was or wanted to go. It is an exceptionally good exercise to do.
Re. Newsletters. I have tried this route, and it can be good BUT, the whole point of a Newsletter is that you will be able to continually be able to produce material of consistent interest, and this is not easy. I think you need to plot for at least 12 Newsletters in some detail before embarking on this hge amount of work. Particularly when working alone as most of us are. What you may find absorbing, is not necessarilly what others find absorbing.
In my view this is also the problem with most of the electronic routes - and I include things like Youtube, and blogs. I always had a credo in advertising, which was 'people need to be rewarded in some way to read and react to your advertising' . Unfortunately as Dave and I have been discussing this has largely disappeared in a welter of self-indulgence in standard media - and to me at least is reflected in most of the electronic stuff as well.
Business Cards good - newsletters possible but needing huge amounts of attedntion and sustained effort.
Hope this is of some assistance?
Norm
Ad Books for Fun & Education
http://www.lulu.com/norman-clark
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