John,
I hate to critique other people's web sites, as mine aren't perfect.
I didn't see any content. If you want people to back link you, you've got to give them some meat. You can do this yourself by just writing what you know about knives, their uses, how to care for them, etc.
If you are uncomfortable writing, or for whatever reason, you don't write you can do a couple of things.
1. You can google "free article content" and you should get a list of different places that provide a list of articles on a variety of subjects. You can search through their content and place that on your site. But if you use this way - you have to leave the article intact and you have to use the author's information.]
2. This is the best way that I know of, I'm using this program for my ghost writers. It's terrific and the price is really reasonable.
You can also get some ideas from www.EricasAvon.com.
I hope this helps.
Your friend,
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