Hello my friends,
I need your help and input,this is taken from my friend Linda Caroll's forum.Please tell me what your take on this is.Why is is that you all read my forums????Kathy/simikathy
Please go to Linda Caroll's forum link here and also share with her.
http://community.adlandpro.com/forums/thread/419682.aspx
Heres lindas Quest-
Hi..
There's been a lot of talk around here about the volume of ads we all receive, and whether they're welcome or not.
To give credit where it's due, Dan Kennedy said something to the effect that as an advertiser, your goal is to figure out how to go "from unwanted pest to welcomed guest" in people's in-box... or something to that effect.
Here's 3 rules of thumb. (Pass them on if you like them)
1) People are more likely to read what you send them if they either [a] like you or [b] respect you. Sending ads to total strangers seldom achieves either.
2) If people join your opt in mailing list, you have "the right" to send them ads if you want to. If they don't like what you send, they'll delete, or unsubscribe, or report you for spamming, even though they opted in.
3) In real life, my friends and I share shopping tips. I tell a friend a great restaurant I found. A friend tells me about a great sale. We listen to each other because we like each other. We make recommendations based on what we know our friends like or need. We don't send each other ads. That's not what friends do. Networking communities distort the definition of *friend.* If this confuses you, see rule #1.
So... the question becomes... "What can you do to go from "from unwanted pest to welcomed guest" in another person's inbox?"
Brainstorm?
Linda
|