Hello Kathy,
Thanks for this post. I do a lot of public speaking aside from marketing and believe in being prepared.
The main advantage I have found with preparing a script beforehand is that it does help me to keep focused, and not go wandering all over the place. If I wish to make several points, I try to find one word that can sum up the core of that point and memorize this. That has saved me a couple of times when I forget the script at home :-)!!!
Keep up the great work,
Marlamar
http://www.marlamar.com
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