Hi, Linda!
Glad you asked. Number 1 turnoff: Text on the home page that says one thing, surrounded by ad links that clearly demonstrate that the site owner either doesn't understand what's being advertised or doesn't care.
An example: "Christian debt relief" surrounded by scam debt elimination schemes (just tell them you don't owe it), credit cleanup companies (who charge an arm and a leg for doing what you can do yourself with three simple letters) and debt consolidation loans (that's a whole rant, so I won't go there). There's nothing Christian about ripping off your customers and leaving them in worse shape than they were in before they met you.
Almost as high on my list: a site that puts a large pop-up window in my face asking for a sign-up of some sort before I can see anything on the site. How would I know whether I wanted to sign up before exploring?
Cheri
|