It is always a good idea to check your ads from time to time and make sure that relevant information is posted. Even the most experienced members that advertise can lose sight of what the ad content contains through editing existing ads and creating new ones. Using a content list like below as your guidelines can improve your click through rate:
Offering an excellent benefit in your headline
Choose the main benefit of your product or service and feature it in a convincing headline. You can then strengthen this message in your ad body. Avoid using general or overused phrases for the benefits you are offering as this will get lost with the others. Hint: Use a thesaurus, this will give you options to over used words.
Marketing and tracking your Ad
Find out what is important to people browsing in your classified category and make sure you are using keywords that will be important to these viewers. Keep track of what is working and get delete or edit the ones that do not. Keep a list for both as knowing what does and doesn't work will make it easier in the long run.
Stating a cost or a price range
If you name a price, whether it's high or low make sure you provide an explanation. High pricing should offer it's value and worth, so don't price yourself out unless you can fully explain it and if you're on the lower end make sure you post it as Sale, Introductory Offer or Special Promotion etc... because if it is too low some may not believe it.
If you offer brand names don't be shy about it.
Selling branded merchandise in the ad is great but be specific and never mislead what you have. Branded merchandise can bring someone to your site, but if you mislead them your chances of a sale are all but gone.
Simplify Your Classified Ads
Your ad in the classified should be clear and to the point it should be planned to capture the readers attention with a detail rich ad body. Remember you can attract viewers with a good headline so your text body should give them the details related to your headline as the reason to click on it, you only have so much room to be specific.
Don't be afraid to ask for the sale!
By ending your ad with an action phrase such as "Limited Time Only," "Last Chance, Few Left," or "Buy Now" you are adding an inducement for the viewer to become a buyer by reacting to your ad.