Good morning everyone and how is your Sunday going?
Number one, it is good to see people being proactive and productive in a way that will help everyone, so that is very heartening.
Number two - It's great to see Dennis being "officially" part of the planning and making changes to get Adland on a better course and I think it safe to say that for everyone who is taking the time and the effort to delve into the issues and come up with a plan that is workable for all, really need to take a bow!
Three - as I have said so many times and I'm sure to some it may be boring, the social landscape has changed so much that what worked in the 90's, will not work today.
People go to social communities to share, to have fun and to build "their personal brand" via topics of interest. Understand why each of the big communities work is important in creating a plan for Adland. There are many "smaller" communities that are doing well and thrive because they have learned the lessons from their bigger cousins and they do not try to reinvent the wheel. They go to what works and they target people to a specific way of doing things. To me this is not about remaking Adland into a Facebook, but rather a thriving community that will meet the needs of the people who come in... I guess I would compare it to living in the city versus living in the suburbs..there is a place for everyone.
I am off topic and for that I apologize, but I felt it important to say this here.
Contests! What an amazing thing to do and people love them, but what to do to get people wanting to enter. The reality is that it takes just one person and then another and then another to get people involved and there has to be a prize at the end that will have people go..yipee and spread the word...the power of social media!
Keep things simple - do not reinvent the wheel
Make it easy for people to come in and vote, make it easy for people to see the prize and make it easy for people to navigate.
The nuts and bolts can get a bit hairy, but can be fun also..well kind of fun...lol
Just my thoughts on this matter...