Can I join in on this to ask for some assistance in helping develop a new blog I am creating - just for fun!
As along term international ad-man (over 50 years!) I have become fascinated by brands and their origins. I have already created a CD-rom on the subject and another on the History of Packaging and Labelling, but now I wnat to extend this into a true study - but wrapped around brand trivia.
I would like to receive information - by any method - mail, e-mail, blog, corporate brochures, anecdotal, about brand origins, how the names came about, what affected brand choices. For example Marlboro cigarettes - the iconic male brand, originated in the UK and the name was taken from Marlborough Street in London where they were first made - but when moved to America they couldn't make sense of the 'ough' and dropped it and added an 'o'instead. Plus it was a female brand until the 1950's. That sort of thing - but not necessarily that extensive.
We live in a world of brands and I at least think it is interesting to know something of their backgrounds.
My new and first blog is (I hope) under the name of http://www.associatesintraining/Normspot I will see if this actually works as I am a newby on this.
Thanks for your help!
|