I was reading an article about the corporations that are trying to figure out how to get in on the "social networking" craze but don't "get" the concept. If you're not sure what social networking is, think MySpace, Blogs, and even communities like Adland.
In my humble opinion, a lot of people don't "get" the concept of social networking, and I don't just mean corporate suits. Social networking is about real conversation with real people, whose feedback might not always agree with you, and might not always be positive.
Imagine, for example, that I like fishing. So, I invite a half dozen other fishing afficianados over to talk fishing. So, we're sitting there swapping monster fish and the one that got away stories, with Joe telling me I'm wrong about the best bait and Sue saying that women can fish as good as men and it's not a male sport.. when in walks a new guy. You know what he better do? He better talk fish.
And that's what too many people don't get. Too many people see the number of "users" or "eyeballs" and they start getting dollar signs in their eyes.
This applies to individuals as well as dinosaurs in suits. The number of blogs and community profiles that are nothing but sales pages and sales pitches makes me shake my head in amazement. Frankly, they're even less appealing than reading an angst-ridden pre-teen's diary, and there's a lot that read like that, too.
We all love our pets and our family. We'd all like to get rich really fast. But frankly, on the Internet, everyone has A.D.D. If you're not talking to me, in a real conversation I can participate in, I'm gone as fast as I can click my mouse.
You know that conversation around the table? Whether it's about fishing, marketing, dogs or health, it's happening in realtime... except you can't see the other people. If you're not interesting, there are no other people. You're the weird guy standing there in a crowd talking just to hear yourself.
Social networking actually involves being social. Sociable. What a concept, hey?
: ) Linda
P.S. Go ahead - comment. What do *you* think of most blogs and profiles you see? Hey, maybe start with the mail you get right here. Heh, heh.... I dare you. It might be an eye opener for some people.
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