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Jenny 938 1902 Granada	Re: Arts and Craft Fairs - Good places to buy and sell? 5/2/2007 9:29:33 AM
	Hi Everyone, Here is a very interesting article on Craft Fair Promotion by Natalie Goyette, which you may find useful. It raises some very interesting points. The promotion is often the key to the success of an Arts and Crafts Fair. I can vouch for this. We spend over three months organizing the publicity and promotion of The annual Arts and Crafts Fair that I run here. It gets easier every year, but we can never relax and count on the public attending. In addition to radio, press and printed publicity, we ask all our vendors to participate in publicizing it - as we do not have much of a budget as it is charitable and we dont charge the vendors an entry fee. This is very effective as each vendor has their own loyal clients and advertises in their own area, so we reach more people. CAN CRAFT SHOW PROMOTION AFFECT YOUR BOTTOM LINE? Copyright Natalie Goyette Oftentimes crafters complain that the show promoter didn't "promote" the show and that's why sales were low. You don't always know the reputation and reliability of a promoter until you've done a show with them. The professional ones will do all they can to draw large crowds, as they know it benefits them and their vendors. Other promoters do as little as possible and rely on reputation and local promotion. Some shows are so well attended like the Garlic Festival in Gilroy California, which annually draws over 100,000 people, that little promotion is needed. Others like the Harvest Festival, although well known, still do radio, TV and print advertising. Street fairs with 500+ booths, may do little promotion due to limited budget and count on the city officials, businesses and local media to attract buyers. With the advent of the Internet, most shows can now do ample promotion with lower costs. Anyone wanting to find out where shows are in their area or an area they may be traveling to can easily find it online. Several craft show location Web sites can be easily found through Internet searching. Although this isn't direct promotion, it is something--so count on most promoters to be listed in some of the online directories. Often savvy promoters will send postcards, discount tickets or flyers to their sellers with their acceptance package. If you have a mailing list, send out an announcement on postcards or by e-mail, or mail free tickets with a notification of your upcoming shows. You could even do your own PR by sending press releases to local newspapers in the area where you will be selling. This takes very little time and no cost at all. Unfortunately, seasoned craftspeople know they can't count 100% on promoters to promote their own shows! Do what you can to improve your chances for a better show. Please go here to order CRAFT SHOW SUCCESS SECRETS: http://www.craftshowsuccess.com/ If you go to this link you can sign up to receive her free Newsletter, which is full of useful tips and there is no obligation to buy her book. Saludos Jenny

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Rosalind 0 82	My first show 5/14/2007 9:08:39 PM
	Hello everyone! Jenny asked me to post information about my upcoming debut. So: Seeker of Awareness Day Metaphysical Fair May 19, 2007 at the Ramada Hotel in Newark New Jersey Time, 11am -6 pm There will be presentations and door prizes (for pre-registered guests only). My friend is Mystic Dana, and she has already sold 20 of the 30 available seats. Seeker of Awareness Day

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Jenny 938 1902 Granada	Re: My first show 5/15/2007 4:09:41 AM
	Hi Rosalind All the very best of luck for Saturday at the Seeker of Awareness Fair I hope that all the people near Newark come along and see you and the other vendors - it sounds like an interesting Fair for your debut! Love Jenny

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Rosalind 0 82	I survived! 5/20/2007 6:35:47 PM
	I'm back! I'm tired! LOL... The event was a success. About 15 people showed up. The speakers were great, and the hotel staff very helpful. I sold two items, and gave away quite a few business cards and postcards. My website is updated with a couple of photos from the day. Now it's time to work on my accounts sheet. ;) And this week start making more stuff!

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Jenny 938 1902 Granada	Re: I survived! 5/20/2007 7:02:57 PM
	Hi Rosalind I've been wondering how you got on yesterday and was thrilled to see the post noticification. I am glad you are in one piece and I reckon your feet deserve a vacation! Now the next fair wont be so scarey! Good to know you have used the fair to get your name about with the biz cards etc. Follow up is very important! Am off to see your website updates. and great to see you back! Love Jenny

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