THE XANGO™ ADVANTAGE
Long
before XanGo™'s doors ever opened, our founders considered all the
different ways to bring Mangosteen to the marketplace. They knew that
ORAC scores or other quantitative score comparisons were little more
than a marketing gimmick. If one company claims an ORAC value of 2000
per ounce, another company can rig their product to get a value of
2001. They also knew that spiking the ORAC assay by mixing "stews" and
"cocktails" of various products would complicate the usage of our
product and confuse consumers (in fact, every time I've had
conversations with consumers about the various "stews" and "cocktail"
products out there, it becomes clear that these products only create
utter confusion in attempting to understand and compare them!)
XanGo™ enters the marketplace with a singularity of focus that's like a breath of fresh air.
When
using XanGo™, if we feel need to add anything to our diet - minerals,
aloe, green tea or anything else, which will inevitably increase our
daily ORAC intake - we always can, when we choose, with the exact
product we choose, and in the quantity we choose.
But we lose all choice when the company mixes our cocktail for us.
And how can a company make choices that are good for everyone?
As
THE company who first launched a functional nutritional supplement
based on the whole fruit puree of the Mangosteen (including the
pericarp), XanGo™ knew that by its laser focus, we'd be ensured a place
in nutritional supplement history. And in just 2 1/2 years, we've
established ourselves as category creators. In fact, we've launched the
most successful nutritional product ever!
That
means that we help far more people each month than all our Mangosteen
competitors combined! And someday, we may be able to claim - more than
all the other juice companies combined!
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