Word-of-mouth recommendations for a business are much better than paying for thousands of hits to a website. 

I've seen people who paid for traffic and have nearly 100,000 hits and almost no signups.  Some of them were jumping for joy because their hit-counter was spinning up high numbers...at first, the hits were more important to them than the signups.

Then there are people who only had a few hundred site visitors and lots of signups.  Those are the people who communicate with people they already have some acquaintance with. 

The number of hits to a site is NOT a reflection of someone's success. 

We need to consistently tell people about our businesses, the same people over and over. 

Paying for a pile of anonymous hits won't do it.  Be careful about spending your money on guaranteed traffic!  Is it all coming from the countries in which your business is available?  Is it all coming from people who read English?  Is it targeted toward your particular service or product?

Hi Jenny,

Thank goodness it wasn't MY personal experience, but it is someone who works one of the same programs I'm in.  That person is always jumping up and down about having a huge amount of site visitors, but has much fewer signups than people who actually get dozens of signups from among their group of consistent prospects.