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Hello to All My Adland Friends!
I would like to share a story with you that will teach us all a very much needed lesson!
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The Touchstone
When the great library of Alexandria burned, the story goes, one book was saved. But it was not a valuable book; and so a poor man, who could read a little, bought it for a few coppers.
The book wasn't very interesting, but between its pages there was something very interesting indeed. It was a thin strip of vellum on which was written the secret of the "Touchstone"!
The touchstone was a small pebble that could turn any common metal into pure gold. The writing explained that it was lying among thousands and thousands of other pebbles that looked exactly like it. But the secret was this: The real stone would feel warm, while ordinary pebbles are cold.
So the man sold his few belongings, bought some simple supplies, camped on the seashore, and began testing pebbles.
He knew that if he picked up ordinary pebbles and threw them down again because they were cold, he might pick up the same pebble hundreds of times. So, when he felt one that was cold, he threw it into the sea. He spent a whole day doing this but none of them was the touchstone. Yet he went on and on this way. Pick up a pebble. Cold - throw it into the sea. Pick up another. Throw it into the sea.
The days stretched into weeks and the weeks into months. One day, however, about mid-afternoon, he picked up a pebble and it was warm. He threw it into the sea before he realized what he had done. He had formed such a strong habit of throwing each pebble into the sea that when the one he wanted came along he still threw it away.
So it is with opportunity. Unless we are vigilant, it's easy to fail to recognize an opportunity when it is in hand and it's just as easy to throw it away.
Author Unknown
Bits & Pieces, Economics Press
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Will you let the perfect opportunity slip away from? Or will you have the perfect opportunity in your hand, and because you lack tenacity, you throw it away?
I hope not...be more diligent with your business opportunities and perhaps they will turn out to be your pot-o-gold at the end of the rainbow, for those of you that have biz opportunites already! For those that are still looking for the perfect opportunity to get involved in, sometimes you have to stop and really pay attention to what is in front of you!
Marilyn L. Ali
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