One way to see your business on the internet is the same as building a house. You have to have a plan, then prepare the foundation, build a frame to support everything, add the essentials, etc ...
So without a plan how will anyone know what they are doing. All the other stuff comes from the plan.
Where does a mentor come into this? They are the building inspector. They know the rules/laws and should be guiding the 'builder' for correctness.
This is a necessity for any business.
Most people that 'join' an mlm do not realize it takes time to build a business. And the business will be built on their reputation and not so much the product. The product will be searched by those that want it. Who they buy from will be to who they trust.
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