Hello John,
Thank you for this opportunity to post and to learn.
Sometimes it is what we don't respond to that is important.
I used to say yes to everything that looked good, genuine or just plain profitable, but, no more. I had to say no today to a great online friend who really thinks that he had something for me.
There are some online businesses that require significant time and investment but that return a good percentage in profits. To have too many of these means diluting your input to each and can stop you from gaining that all important point of critical mass in any one.
My failure til now has been not having a personal website where I can exchange banners etc. and I have found myself embarrassed by exchange offers that I was unable to supply, however, none of us should forget our Adland website which is under promoted.
Something else that I have learned was not to subscribe to sites that give no indication as to the nature of the business or cost until you have committed your name and email. It may be a fair exchange if the product is good but usually just laysyou open to spam.
If I am approached in the cloak and dagger way I inevitably get back to the marketer and ask them for their own experience and profitability.
Having said all of this I remain positive about online marketing, as, the future is getting bigger rather than smaller. The growth in business now coming from the developing world has remained largely underestimated, but, is this one area that I am experiencing and indeed expecting to make huge impact upon my numbers.
Honesty is, as you all agree, is paramount in building a reputation and is the single most powerful tool in the marketers long-term arsenal, however, this does takes time.
Lastly we underestimate the need in the marketplace. If we are looking for affiliates to join us or for folk to buy from us, we need to understand that many of those showing a high profile are completely pennyless, having spent enormous amounts on advertising, hard and software and even more effort on networking a product that is already saturated or too specialised.
I have learned of late that there really is a HUGE market for marketing tools and opportunities but that this must combine with a real chance to involve and market your existing product as well as new ones. In other words, I will teach you how and where to sell a good product or service.
We all, in one way or another, have had to serve an apprenticeship to reach a level of success and I make no secret of this to new marketers, but, now I do my best to help them avoid the common mistakes. If we can genuinely show the way, we reap the benefits.
Thanks again for the forum and for the great level of discussion from everyone.
Roger