Hi Trina,
Old leads.... Yechh!
I love your business card. Yes! Custom cards printed on both sides are a terrific idea. It is SO much more professional if your cards don't say, "Business Cards are FREE at VistaPrint."
Business cards are one of the most effective and inexpensive ways I know of to advertise. Like you, I leave mine wherever I go. (Did you know that leaving business cards in faraway places when you go on a trip can help you to claim the trip as a business expense?)
Another great way to advertise is to put up colourful 4X6 or 5X7 cards on bulletin boards with a short, catchy message and "Take Me!" on the bottom. You can stack several in one spot and you'd be amazed at the results. Make sure the card is a bright colour that stands out. If you look around, you'll find that there are bulletin boards everywhere. Carry a good stack of them and you can hand them out with your business card whenever an appropriate moment comes along.
(Gee - maybe I should change the name of this thread to "Marketing 101!" lol!)
God bless,
Dave
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