Hello Mary and All,
Let me address Arthur (The Old Coot) for a moment. You are correct in the backlinks process. The one thing not being said is the word 'relevant'. Links posted need a common or relevant tie to where it's posted to be effective. Otherwise the search engines do not count it. But, on the ignorance of millions you have people selling 'blasters' and misinform people of their effectiveness and effects.
Here's a thread I did a while back on blasters.
http://community.adlandpro.com/forums/thread/559223.aspxjust a brief history on blasters. The habit started with FFA (Free For All) pages, back when SEs (Search Engines) would scan and list anything. When the SEs started seeing all the crap they started filtering. FFA pages got punished. So, relevance became the target. But wait, here comes RSS and it lists everything within an hour. Let's jump on it now and ...
So blasters have been created. Do they work? Yes, they work. Work at Tee-ing People Off! You take one ad that's for Viagra and blast it and it ends up on a blog of a Viet-Nam Veteran that has lost all three limbs below the waist and you'll have WWIII. Not to mention the ad has nothing to do with the blog's theme - Prosthetics Developement and the Wounded Soldier. That ad is a slap in the face and bad taste. The poster that blasted it 'didn't think' about where the ad went, how it would read to the those that see it and so on.
Let's go to the human side where a poster is doing it manually in forums. Mary posts a topic (thread) on Sacred Matrimony and here comes Reginald with an ad posting for "How to pick up more chicks and persuade them to get your way". (Yeah, there are such ads.) And then Ray comes and places an ad post for Lasik Surgery.
Sorry, got on a soapbox here. LOL
You said "
How many times to you see ads offering to post your advert to 90 million 0r even 2.7 billion web sites?"
Now here's what happens. People see the numbers and say that makes my life sooooooo much easier and that is what they say is on autopilot. I can now make REAL MONEY with this!!!
NOT! They don't think past the greed and ease. It's a 'ME' mentality.
Yes, Roogoo Guru doesn't care because he's making money. Unethical money. The internet has made it so easy for anyone to just jump in and think they will get rich. Roogoos push that claim. It's the emotional side of selling. FAST, EASY, and LOTS of MONEY. And lazy people buy the hype. And lazy is just that ... lazy. They don't even want to think. This proves another point. Education.
Most don't look to get educated into doing the right things the right way. Just in a hurry to make fast money. They will spend years hopping from program to program and never find their 'gold' not realizing the time they wasted instead of taking 2 or 3 months and learn how and start earning right away after they learned.
It really boils down to the mindset. Greed and quick or long term plan for retirement. Most can't see time past their noses.
Kenneth R Sword Jr