I thought I would share this with you and get your thoughts going.
My Greatest Mentor Wasn't Even An Internet Marketer. Who was my mentor? The late Jazz Trumpeter Maynard Ferguson. What would a trumpeter know about mentoring? The internet? Marketing?
Well, let's see.
He started off, a Canadian kid, studying the trumpet and since he was quite a small guy wasn't really able to compete in sports well. So he disciplined himself to be the best he could be. Born May 4, 1928 in Montreal, started his
career at the age of 13 when he performed as a featured soloist
with the Canadian Broadcasting Company Orchestra. He played
with some of the great Big Band Leaders of the 1940's including
Count Basie, Duke Ellington, Dizzy Gillespie, Charlie Barnett,
Jimmy Dorsey and Stan Kenton. In 1945, at age 17, Ferguson
became the leader of his own Big Band. He went on to record
more than 60 albums, receiving numerous honors and awards
including the GRAMMY® nomination for "Gonna Fly Now"
In 2005, Ferguson was awarded Canada's highest civilian honor,
the "Order of Canada" from the Right Honorable Governor
General Adrienne Clarkson. In addition to those accolades,
Ferguson has been the recipient of DownBeat Magazine's prestigious
"DownBeat" Award.
To see a tiny glimpse of his 78 year existence you can see he did some incredible things.
But, the backside of the story. The story that most musicians know and have shared with Maynard is Maynard was so into educating the youth and keeping Jazz alive. His band members usually averaged in age of 25. He would play mostly high schools and colleges all around the world, making sure to touch as many lives with his talent. He was very approachable. Always happy even when he was sick.
BUt he knew with Jazz it was a hard market after the 60's. That showed he also was open to change. Looking for another 'style' but keeping it his way as well. This allowed him to stay on the market for so long. Keeping his band young, looking at the band members talents and pushing for writings from them in the band setting they had. Finding what the youth wanted and gave to them better than they would expect.
And we still have today young talented kids in HS band programs saying the name Maynard Ferguson. Ask any HS trumpet kid who's his idol.
How does this qualify to be my mentor? Persistance. Exellence. Never quitting. Looking for new ways. Not afraid to try different things. AND ... and always supportive to push and be your best. He always found a way to have his name on people's tongues. The right people. Was never anything more or less than who he was.
A great role model? You bet. Bragger? Never. He earned respect from millions over time. One listener at a time. Did he really ever advertise? Not really. Word of mouth kept him going.
As for the internet. The web site was launched in 1996 as a college project at the University
of Northern Iowa by Maynard fan Matt Keller under the title "The
Maynard Ferguson Tribute Page". Over the next few years, the site
became well known to the Maynard Ferguson organization, and the site
was eventually adopted as the official site for Maynard Ferguson. In
2006 the site moved to the maynardferguson.com domain and launched an
online store.
Webmaster and number one Maynard
Fan Matt Keller continues to keep the site updated with current tour
dates, news, merchandise, and more. The site stays fresh thanks to
Maynard's committed staff and his extremely devoted fans, who send in
articles, concert reviews, photos, and their own Maynard stories daily.
Now, how's that for internet marketing?
Not bad for someone blowing a lot of "HOT AIR".
Kenneth R Sword Jr