Hi Art,
You know, I think you're on to something. It does seem that I delete far more mail than I ever read.
It's to the point now where my eyes tend to glaze over and my delete button just keeps clicking away until every now and then, on some rare and unusual occasions, something actually catches my eye (or is it, gets in my eye... lol!)
It is quite sad that so many people are so sucked into the idea that they can copy and post ad copy that hundreds of other people are using to successfully build their businesses.
The irony of it all is that if they made a few changes to the subject line and ad copy, they could likely improve that copy AND have a lot more success with it, with very little extra effort.
God bless,
Dave
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