Hi James,
I've used a lot of leads over the years and have had a lot of success with them, as long as they were from a reputable source. However, it costs money to buy good leads, requires a good autoresponder (like the one that comes with Adlandpro Gold membership), and also requires good personal follow up.
Leads are a very good way to go if you can afford them and are willing to get on the phone, but they are money down the drain if you expect your autoresponder to do all the work. The autoresponder can get your leads to your site-specific lead capture page very well, but then you have to pick up the phone.
The very best leads are the ones you generate, yourself. These are the ones who find you in the search engines or on communities like this one, EFS or others.
If only two people come to my site in one day and ask for more information, the chances of signing them both up with a quick phone call are much greater than if I get ten tire kickers coming through from the leads I've bought and run through my autoresponder.
God bless,
Dave
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