Hi All!
After reading al the posts in this thread, I am going to spit out my 2 Canuck cents.
I've been online and actively marketing for about 7 years. In ALL that time I can honestly say that I have never made more than a few paltry pennies from any of these so called programs. It took me about 4 years to figure out why.
Since I realized the critical flaw and changed my tactics, I have earned. It's been a slow process and it still is, but it's growing steady and allows me to spend more time doing effective work instead of wasting time.
What did I change?
Simply this - I picked an opportunity that had a REAL product/service that could be used by virtually anyone, anywhere, any time. and I gave up actively advertising in places like Adland. Sure, I still talk to people about it here at Adland...but I took the bulk of my advertising OUTSIDE the marketer's community. I took the offering to the average Joe.
Don't get me wrong, Adland and the like can be useful tools. I've just found that the mindset of most people on sites like Adland is largely influenced by dollar sign blinders. Most people don't look closely enough at what they are really promoting... only the hypey " make this much" part, imaginations run away with people and poof, now they are into something they wil likely not see any money from. They fail to realize they may be doing like many others and putting a noose around their financial necks just like I did to myself for 4 years.
Over the past couple years I have done "opp assessments" with about 30 people. After giving the opportunity and offering an honest, no holds barred evaluation, 8 out of 10 people realized what they were doing was generally useless to anyone but other marketers. Marketing something that is only good to a specific and limited number ofpeople is like marketing shoes that only fit feet with 3 toes.... it's a much smaller market than marketing shoes to the rest of the people who have feet with 5 toes.
Know what I mean.? I feel that it's this shoe box effect that causes the musical opp hopping that we all see. There is only so much money to go around in a closed environment like a business community. The real money is out there in the "rest of the world"
Until people re-evaluate what they offer to see if it will "survive" in the "rest of the world" they'll be like I was... stuck in the shoebox.
My key to "success" was to stop the program hopping, sit down with pad and paper and re-evaluate my action plan.
For each opp I had going I asked myself questions like:
What is the REAL product or service? Is it something viable or are people just paying into an opp? Can anyone use it? Grandmother Mary? Uncle Bob? My boss? My neighbor? Can I make decent money even if I NEVER enrol another rep/agent/distributor? Can I promote this ffectively using offline tactics? If yes who would I target?
When I was done, I realized that I was missing out on a whole slew of possible customers and basically shooting myself in the foot and murdering my bank account with all these "earn money doing nothing, even if you've rolled over and died" type programs.
Not one single solitary one of my former opps was of any use to the general public. If they didn't have something to promote, my offerings were about as useful to them as a screen door on a submarine.
I tell ya, after all my eforts and spent money, it was a heartwrenching realization.
If anyone wants me to go through my assessment process with them, I'll do so gladly if it will help you in any way. Just send me an invite pr a PM and we'll arrange a time and a communication method. Just be prepared.... you might not like what we discover.
Anyways, I am going to end my rant there. I hope I got my point across without seeming like a raving madman.
All the best and to your success!
Roy H.
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