That post was getting long, I only stopped at the "selling 13 ads brings you a profit" but most brokers want to sell nearly all the ad space and only keep 2 or 3 inches for themselves.  Selling 27 one-inch spaces at $4 would bring in $108, which would give a net profit of $58 after paying the magazine for an 8x11.  How to start brokering?  Place ads in magazines saying you'll place peoples' one-inch ads for only $4 published to a readership of 5,000. 

In other magazines, find out their cost per inch and their cost per 8x11, and advertise a dollar lower than the publication if they let you, most of them will.  In Ben Franks for example, one inch costs $6 and a page costs $85, (after paying a co-publisher fee which also offers you discount ads) but its published to 15,000.  If you sell 27 inches of space for $5 each, that's $135, your net profit would be $50 and you'd have 3 inches of space left on your page for your own ads at no cost to yourself.  The usual cost of a Ben Franks full page is several hundred dollars for people who don't know they can co-publish for a fee of $24 and get 4 inches of space as a co-publisher and 10 mailing copies.  Whew!  There's a lot going on out there!  The Ben Franks publisher does free typesetting with advertising orders, he offers a lot of extra work and makes the ads look good.  It's well worth becoming a co-publisher for him.  The address is in yesterday's post.

Only the tiny ad-papers have rules about not letting brokers offer lower cost ads than the publisher.