Hi everyone,
I'm posting to report on the results we've compiled to date from the advertising with Rent-A-List
At this point we have received 1101 hits from the 2000 targeted email package on this site MySamplePack (the guarantee was 1000), and the response from those 1101 hits to date are as follows:
1101 responded by clicking through to the site
65 of those were captured as leads (emails) 23 of which entered more information (email, phone, personal data) 3 of which ordered directly from the site
While we don't have a direct ROI with this advertiser, we can extrapolate the response rate of the advertising:
To Date Response rate: 5.9% became leads Higher quality leads: 2.1% Actual customers: .27%
CPL (cost per lead - at regular pricing) on this advertising to date: $2.76
This low response rate might suggest a slightly tired list (receiving too many offers over short periods of time) and the cost per lead is high in my opinion, but then too we have to consider PPC rates for the keywords "diets" "weight-loss" and similar keywords which would be much higher. (I'm working with some other people on a system to produce CPL that will be more in the 1/10 or 1/100 of a $1 range)
We also paid for a Stand alone ad to 200,000, but apparently that ad has not been run yet as we aren't able to read any stats, nor have we had extra traffic to the site Here
I'm reserving immediate judgement on Rent-A-List for the time being until all the figures are in.
I hope more people will consider this kind of honest reporting on their advertising success rates to the benefit of all.
To our mutual success!
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