Hi Ken:
First, there was someone here at TGAMM and who was close to me that just lost their job for spamming many on our friends list and our safe list, etc. This was there 3rd infraction.
Next, one of my new interns asked me, " why do we send out ads, etc, to other marketers, they are already into their own thing on line and could care less about ours." I tried to have them understand that as a radio station having qualified marketers to promote to will have them offer suggestions, become part of program offered and in most cases, create an avenue for discussion where the process of , " each one teach one ", can be applied.
If I may, there is a paragraph in AMI'S Marketing Manual© I would like to share with those here, one that is relative to this very subject:
" Page 6
Chapter 2
The Marketing Partner
...." As you promote and advertise who you are and what you do, keep in mind that your sales team must make it easier for merchants to advertise in the smaller markets. Then, they will become your partner and talk about the great job you are doing for them. Each client, or customer, is a positive walking billboard to help you promote who you are and what you offer. Treat them as your best friend and they will treat you accordingly.
Note: Be their friend as an honest gesture, not just to get their business. Your greatest treasure in business is the same one in life - your friends. "
To your continued success,
Joe Buccheri
TGAMM FM Radio
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