Dear Pauline,
In Direct Response Marketing, as well as Search Engine Optimization, It is more important to have a simple more readable site.
With regards to SEO, what some do not know is that if you have graphics behind type, or too many graphics, the search engines may not be able to pick up your keywords or metatags that are in your site. They sometimes get overlooked due to the graphics.
With respect to Direct Response Marketing, If you cannot get the reader to read the text, which should lead someone to the close, (ordering) the chances of them ordering aren't as great. So the most important thing is readability!
If your site is too cluttered with grapics flashing everywhere, people can get confused. They don't know what to read first for example.
Thank you for the input. This is what this forum is about. Copywriting and marketing tips. Thanks again!
Take care,
Ruby
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