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Paula Gaon

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Re: Still a Stymied Newbie at Marketing!
9/6/2006 2:38:09 PM
Hi Kathleen, And a great job you did of slicing and dicing! I just saved it to my Favorites in the "To Check Out" Folder. I know the time is coming soon for this info. Keep on doing the great job you're doing, All the very best, Paula
"Imagination is more important than knowledge"~Albert Einstein -- Paula Gaon:BoomSpress Marketing&Design: http://www.boomspress.com BoomSpress Catalog Unique Apparel & Gifts http://www.boomspress.com/catalog/holidays.html
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Kathleen Vanbeekom

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Re: Still a Stymied Newbie at Marketing!
9/6/2006 3:34:04 PM

Ad tracking is an excellent way to keep track of where your responses are coming from, Paula. 

When testing your ads, be sure to only change one thing about an ad each time you do a test. 

Change the headline but leave the body of the ad the same, and track your reponses to that. 

Or change the body and leave the headline the same. 

Or instead of writing a bunch of paragraphs, try making a list of benefits.

People also respond better when you use the words YOU and FREE a lot.  Pile on lots of freebies.

Numbers bring in a lot of responses also, get your calculator and figure out what your customers are getting per each penny they spend.

Also try tracking which times of day bring you the most response, sometimes advertising very late at night and very early morning may bring you new customers from Australia or Asia because they're 12 to 15 hours time difference than we are. 

Also early mornings could bring you east-coast responders before they go to work, and late nights you could be getting west-coast people.

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Kathleen Vanbeekom

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Re: Still a Stymied Newbie at Marketing!
9/6/2006 3:36:00 PM
I just checked your profile, you're in Israel.  I should have checked that before!  Anyway my time frames for advertising can be adjusted to where you live, try different times to reach different continents at their peak times online.
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Paula Gaon

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Re: Still a Stymied Newbie at Marketing!
9/12/2006 6:56:03 AM
Hello again, Kathleen, You're right on the mark! Being in Israel give me an bit of an advantage in that I can place ads in the morning here and get ahead of East Coast/West Coast folks in the USA, then start networking/updating later in the date. Thanks so much for all your help, Paula
"Imagination is more important than knowledge"~Albert Einstein -- Paula Gaon:BoomSpress Marketing&Design: http://www.boomspress.com BoomSpress Catalog Unique Apparel & Gifts http://www.boomspress.com/catalog/holidays.html
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