Branding - Your Name and Image That Will Stick In Peoples' Heads - Part 1 Every famous thing has a name. It may be one word that says it all - Motorola. It may ride off of the success of others, as in Sprint Cellular Phone by Motorola. Whatever name you choose will establish your brand.It will be the name that people remember and will be with you forever. This is vitally important. What would happen to Pepsi if the name was changed tomorrow to Phiz-Pop. Would you still buy it even if it tasted the same? Would they still be the popular drink that they are? The name, that was built carefully over many years, is the most valuable asset they own. Your brand will do the same for your blog. Does Branding Need To Be Relevent To Content? The question immediately arises whether your name needs to be descriptive of your content, and the answer is, "maybe." Sometimes it helps, as with AdlandPro you expect it has to do with ads, but you didn't expect a forum community within. But the blog Boing Boing, a techno-babble blog on tech gadgetry. Who would have guessed? Nothing descriptive in the name to suggest hi-tech toys. Next: Branding - Your Name and Image That Will Stick In Peoples' Heads - Part 2 __________ Kenneth R Sword Jr Co-CEO - Bizzy Blogz http://www.bizzyblogz.com Sponsor of the ABA Basketball 'Streetball' group "Nothing But Net Entertainment" http://www.bizzyblogz.com/NBNE/ New! Bizzy Blogz Community - like MySpace http://www.bizzyblogz.biz An Advertising Traffic Machine http://www.megatraffic.us/ http://www.frappr.com/bizzyblogzcommunity

Excellent information Kenneth, keep it up Blog Guy! Jerome Pfeifer Sr.

hi ken, this is great stuff. the first step we have to take is selling yourself or, the blog content, or like in the case of my main blog, both. as you know, when i got serious about it, it took 4 days for the name and logo to work. planning is very important in setting up a blog. this forum is going to be extremely helpful. nan

Hello Kenneth, Its true and you must do it as I always think when I hear your name, Ken the blog guy! Great information! Kindest Regards Lisa

Hi Kenneth :) thanks for sharing this very interesting topic! it does make you stop and think, and I dont think I would buy a Pepsi if the name changed,lol. Looking forward to reading Part 2! Have a wonderful day :)