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Don't be ashamed to be a "Copycat".
Most everything that is worthwhile today
is an approximate copy of something
that came before it.
Examine the sales materials of your
competitors and notice what is selling
for them, then copy it. There is nothing
illegal about this. If something is selling
for the other guy, then that same "something"
should sell just as well for you, all other
factors being equal. However you must
recognize that when too may people try
to sell the same product, using the same
advertising tactics, etc., a vicious competitive
circle often develops. Therefore you should
vary your programs just enough so that you
are not locked into such a situation.
When you examine the program or product
of your competitor, pay particular attention
to any weaknesses, then when you "copy" it
you can make yours superior.
What your are really doing is copying a
successful idea and making your product
or service better than the original put out
by your competitor.
Since most people will not necessarily
switch from one product to another unless
they have a good reason, such as price or
quality, they will purchase your product only
when they think it is better priced or is superior.
By making a small change in the right direction
in your "Copy" you can capture the market.
So remember both sides of the "Copycat"
equation... find out what others are selling
successfully and how they are accomplishing
it, then be slightly different in compiling and
selling your own products or programs. If you
can convince people that you are the exclusive
source for a particular product or piece of information,
they will be looking toward you, not your competitor.
http://marzlist.com/Paperless_Copywriting
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