I was drinking that coffee...lol and just for the heck of it I decided to do some research on what others are thinking or wanting in any affiliate program. My goodness a lot of people are asking that same question in forums, web sites, message boards and communities.
Here are some of the thoughts of others and they are not in any particular order...
easy to use site...
clear T&C for customers...
prominent delivery terms on site...
prominent privacy policy on site...
communication with affiliates...
early sales confirmation...
explanations for rejections...
product feed...
Order online discount or offer - love these because they embrace the true spirit of affiliateness (and in most cases must be more cost effective than havng people ring up and order)
- Promotional codes and exclusive discount vouchers.
- Promo copy that actually tells us the unique selling points of their products - instead of leaving us to winkle it out.
- Great artwork in all the popular sizes.
- Useful newsletter to affiliates keeping us up date about what's happening with their product range, no waffle, incentives and competitions are good too.
- CSV product feed with NO missing or overxized images and correct prices.
- Proactive affiliate manager who makes things happen.
- Advance notice of major website changes.
- A program that doesn't get pulled and re-instated like a yoyo.
- Feedback, openness and smell of honesty when sales are reversed.
- Great website that loads fast and converts well, doesn't encourage telephone orders or feature their own affiliate links.
- Staff that know what an affiliate is, what we do and how to help us.
As you can see there is an overlap in some of these wants and needs, but food for thought when looking at any program either to get into or suggesting to others.
Interesting isn't it?